Richemont * Star brands: LVMH (68)‚ Richemont (20)‚ Gucci Group (16) * Global distribution: LVMH‚ Richemont‚ Gucci Group * Diversification of products: LVMH (5 categories)‚ Richemont (3 categories)‚ Gucci Group (5 categories). Low 3) SWOT ANALYSIS * Strengths: large portfolio in different categories‚ distributed globally‚ leader brands‚ good reputation = accessible resources‚ image consistency‚ leadership in the market. Suppliers are within the company. * Weaknesses: the idea
Premium Marketing Luxury good LVMH
SWOT usage SWOT has been used by countless practitioners‚ marketing researchers‚ and is a frequent and popular tool for business marketing and strategy students. Its simplicity and catchy acronym perpetuates its usage in business and beyond as the tool is used to assess alternatives and complex decision situations. In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning. It can be constructed quickly and can benefit from multiple viewpoints
Premium Strategic management
Introduction – Hotel Industry and Catering The purpose of this report is to evaluate The Felbridge Park Hotel’s marketing capabilities. This family owned business based in Sussex belongs to the UK Hotel Industry. Elements of Hotel Catering are also included in discussion due to the hotel’s restaurant. The recession is the main economic factor affecting this industry. 2009 has been tougher than 2008‚ ‘although there has been an increase in the number of consumers taking UK breaks in 2009 ‚ it is
Premium Hotel Marketing Hotels
------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- MICHELLE REYES ABUDE ------------------------------------------------- Brgy. 66 Paseo de Legaspi St.‚ Tacloban City ------------------------------------------------- michelleabude@yahoo.com ------------------------------------------------- 09174844076 Objective: To become an employee
Premium Philippines Leyte
Doc. ID Page No. Date: Revision No.: Handout 1 November 2013 0 SHIP’S CATERING SERVICES NC 1 (MESSMAN) Day 3 HOUSE RULES SHIP’S CATERING SERVICES NC 1 (MESSMAN) Day 3 Doc. ID Page No. Date: Revision No.: Handout 2 November 2013 0 What to Bring • Ballpen • Extra notebook (for note-taking) • Training hand-outs House Rules/Training Guidelines • Cellular/Mobile phones: On SILENT MODE • Eating‚ drinking and smoking are not allowed inside the training
Premium Knife
Strength -Industry leader 2008-Pfizer was the world’s number 1 pharmaceutical company Strong brand name and reputation -Broad pipeline of new drugs and significant amount of cash Financial leverage of Pfizer to expand their business‚ gain more market share -Merger and acquisition Advantages of Merger and acquisition Access to global market Gain economies of scale and access to new technologies. Economies of scale (buying in bulk‚ technology‚ specialization-cost adv) Acquisition of Warner
Premium Food and Drug Administration Pharmaceutical industry Pharmacology
Based on Levis Strauss unique resources and capabilities as to be the first mover in the industry and one of the ten top US recognize brand name has to continue developing new products (as the jacket with MP3) and looking after new markets (example Russia and Central Europe) this will allow to adapt to the fast consumers taste changes and to move away from the saturation of the jeans market. The company offers its products under brands such as Levi’s‚ Dockers‚ dENiZEN and Signature by
Premium Levi Strauss & Co. Jeans Brand
Teamwork in the Tourism and Hospitality Industry-A case study of Labadi Beach Hotel-By HELENA ODOI INTRODUCTION Organisations are described as social entities with a common goal of providing goods or services to their clients on a profit or not-for-profit bases. As social entities‚ organisations are made up of groups of people who must work together and coordinate their efforts to achieve a common goal. This calls for the creation of groups or teams within organisations with their individual or
Premium Hotel Team Security guard
3 Critical Success Factors 9 2.4 Customer Analysis 10 2.4.1 Grey Market Customers 10 2.4.2 The business related travel. 11 2.4.3 The youth market (16-25). 11 2.4.4 The youth market (26-35). 11 2.5 Market Audit Conclusion – SWOT Analysis 12 3.0 Assumptions 13 4.0 OBJECTIVES 14 4.1 Strategic Objectives 14 4.2 Financial Objectives 14 4.3 Marketing Objectives 14 5.0 Marketing Strategy 15 5.1 Segmentation Analysis 15 5.2 Overarching Growth Strategy 16 5.3
Premium Marketing
Business Support Systems The BSS helps an enterprise or organization to secure revenue and quality while supporting many business functions‚ including marketing‚ product offerings‚ sales‚ contracting‚ and delivery of goods and services. For the purposes of this article‚ an enterprise typically refers to a telecommunications operator. However‚ it could also be a content provider‚ service provider‚ search engine or some such actor in the new business world. As well designed BSS helps an enterprise
Premium Business process modeling Enterprise architecture Business model