that these brands just did not understand the Chinese consumer. Chinese culture is very different than‚ than American’s in this case. The‚ consumer’s expectations and needs are different too. While eBay didn’t want or think to adapt its strategy‚ Alibaba perfectly adapted to the local culture. By looking at the Tobago website you can tell that‚ it is a Chinese platform. To compete with eBay‚ Jack Ma (Alibaba’s founder) has given a strong local identity to Taobao(website). First‚ every member of
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1. How does Alibaba create a competitive advantage? Is this advantage sustainable? a) Alibaba hoped to pool enough stable transaction volume to negotiate bulk discounts from service providers and capture part of that discount for itself. As Ma put it‚ “If one million users are transacting daily‚ Citibank and UPS will come to me. We can offer a discount to customers in exchange for a commission. b) It also helped that Alibaba Group offered a host of services promoting online trade including:
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Individual Research Report 1. Background 2. Business Model 3. Five Forces Analysis 4. The Financial Analysis 5. SWOT Analysis 6. Conclusion 1. Background Alibaba Group(Chinese: 阿里巴巴)has operated in Hangzhou which is a e-commerce and e-auction company and specializing in global trading. It was founded in 1999 by Ma Yun operates total six e-commerce sub-companies. Alibaba Group operate different aspects of trading tomakes it easy for anyone to buy or sell online anywhere in the world
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Case write-off Alibaba Group Introduction: Jack Ma‚ who has a foreseen‚ started the Alibaba Company after his visit to U.S. He found that China jump into the online commerce market really soon. The company was focused on B2B business and its initial goal is to help small Chinese manufacturers connect with buyers. Alibaba grew quickly and still growing. It launched several wholly owned subsidiaries‚ such as Taobao‚ Alipay‚ Alisoft. Alibaba group is considered to be a huge success among
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PART III: COMPREHENSIVE CASES ICMR ISS Cenler for Management Research www.lcmrlndlo.oig Case 5 Alibaba in 2011: Competing in China & Beyond "Alibaba has a first-mover advantage that makes it very hard for competitors to chip away at their lead in the rnarket."i -DICK WEI‚ Analyst‚ J.P. Morgan Securities Inc.‚ 1 in 2007. "For LIS‚ the goal has been to build a company that lasts 102 years and a company that changes China. We ’re only six years old‚ so while other people may call us a success‚ we
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Introduction 15 years ago‚ Alibaba is only a small company founded by a group of 18 people. Nowadays‚ Alibaba has been grown as a Chinese e-commerce empire across electric commerce‚ finance industry and wireless industry who also owns 10 subsidiary companies. Besides‚ the most important resource perceived by Alibaba which called Alibabaer‚ employees of Alibaba‚ has been grown to 24‚000 people (February‚ 2014). In the same time‚ as a untraditional company‚ Alibaba has established a strong company
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1. Introduction Alibaba Group is the world’s outstanding business-to-business e-commerce service company‚ which provides an efficient online trading platform for buyers and suppliers all over the world. It is China’s largest e-commerce group which was founded by Jack Ma in 1999‚ and has developed into seven affiliated groups‚ namely Alibaba International Business Operations‚ Alibaba Small Business Operations‚ Taobao Marketplace‚ Tmall.com‚ Juhuasuan‚ e-Tao and Alibaba Cloud Computing (News‚ 2012)
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Case Study: Alibaba 1. Identify a product you would like to import. Visit www.alibaba.com‚ go to the advanced search field‚ and enter it. Select required criteria and click on “Search.” Review the list of companies that qualify. Find a suitable seller. Analyze this process for ease‚ usefulness‚ and potential value. I was looking into importing Football jerseys for semi-pro football teams here in the United States. During the search process of the entire venture was very simple it is all
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As mentioned above‚ due to the centralized power‚ the central management of Alibaba maintained its initial corporate culture which is the key cohesive force in enterprise‚ ensuring that every decision would not deviate from the company’s target and that strategies are for its long-term performance. However‚ due to this unique structure
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Alibaba case study This type of trade enhances internal management process and electronic publishing of internal business. The value of this type of trade is that it is focused on the customers and provides products that meet the need of the clients. It also helps the people who import products to acquire products that are of high quality at lower costs (Andam‚ 2003). The benefit of using this type of website to conduct trade is that gift packaging materials are offered and that one can be allowed
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