Case study 1: Bajaj Auto Ltd. Your task : Analyze the position of Bajaj in the current market set-up‚ evaluating its strengths‚ weaknesses‚ threats and opportunities available. Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s‚ the near monopolistic market structure‚ perhaps‚ lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS. Hero Honda and TVS
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Factory building is a factor which should receive serious considerations on the part of the management of every industrial enterprise‚ new or old‚ big or small. Once the plant location is decided upon‚ the management’s next important task is to raise a suitable buildings for the plant. A modern factory building is much more than a mere work-shed. It is required to provide protection for men‚ machines‚ materials‚ products or even the company’s secrets. It has to serve as a part of the production
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ICMR Case Collection Icfai Center for Management Research Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market BSTR216 - Teaching Note 2006‚ The Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ used in a spreadsheet‚ or transmitted in any form or by any means- electronic or mechanical‚ without permission. To order copies‚ call 0091-40-2343-0462/63 or write to Icfai Center for Management Research‚ Plot
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30 Individual: Class Participation—Case Discussion 40 Group: Case Writeup/Marketing Plan 30 COURSE OUTLINE DATE SUBJECT Aug 30 Case 1: Bajaj Auto Ltd. Sep 6 Labor Day Holiday‚ Make-up Class to be scheduled Sep 13 Case 2: Mary Kay Cosmetics Sep 20 Case 3: Airmiles Sep 27 Case 4: Planet Reebok Oct 04 Case 5: Exam Case (TBA) Oct 11 Case 6: DHL Oct 18 Case 7: EMDICO A&B Oct
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Auto Shack which changed it’s name to Auto Zone in 1987 has captured the largest market share in the auto parts store industry‚ and one of Auto Zones main competitive advantage is their customer service. They are able to offer prompt and courteous service as well as trust worthy advice. "Today Auto Zone operates more than 3‚800 retail auto parts stores in the United States and about 100 in Mexico." (Parnell‚ 2008). Auto Zone offers a variety of choices when it comes to their products‚ they have good
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competencies – Bajaj Auto Pre - Demerger structure Promoter Group 30% Public 68% Bajaj Auto 0.05% Public Allianz 49% Allianz Allianz 100% 24% 74% Maharashtra Scooters Bajaj Auto Holdings 50% 26% Allianz Bajaj Life Insurance Company 5% Page 7 50% Bajaj Auto Finance Bajaj Allianz General Insurance Co Bajaj Allianz Financial Distributors Public 38% 74% 50% Public 6% 95% PT Bajaj Auto Indonesia 9% Bajaj Hindustan
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Usama 29 Mahesh Jagannathan 26 Section:SD2 BAJAJ PULSAR: “DEFINITELY MALE” Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. This bike has virtually redefined biking in this country. Pulsar launched in 2001 is the market leader in the 150 cc + performance bike segment. More than that‚ this brand changed the fortune of Bajaj Auto Ltd. Its highly masculine outlook with sporty‚ engine sound‚ smoothest power drive‚ dashing structure
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support. Industry overview: Bajaj Auto Limited is an Indian motorised vehicle-producing company. Bajaj Auto is a part of Bajaj Group. It was founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is based in Pune‚ Mumbai‚ with plants in Chakan (Pune)‚ Waluj (near Aurangabad) and Pantnagar in Uttarakhand. The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead. Bajaj Auto makes and exports automobiles‚ scooters‚ motorcycles and auto rickshaws. Bajaj Auto is the world’s third-largest
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Introduction OF Company Bajaj Auto is a major Indian vehicle manufacturer started by Jamnalal Bajaj in Rajasthan in the 1930s. Bajaj Auto makers and exports automobiles‚ Scooters‚ motorcycles and the auto rickshaw. The Bajaj Group can into existence during the turmoil and the heady euphoria of India’s freedom struggle. Jamanlal Bajaj‚ founder of the Bajaj Group‚ was a confidante and disciple of Mahatma Gandhi‚ and was deeply involved in the effort for freedom. The integrity‚ dedication‚ resourcefulness
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A PROJECT REPORT ON Study of Life Insurance & Marketing Strategies [pic] OF BAJAJ ALLIANZ LIFE INSURANCE CO. LTD‚ Firozabad Submitted to U. P. TECHNICAL UNIVERSITY‚ LUCKNOW ===================================== In partial fulfillment of the degree of MASTER OF BUSINESS ADMINISTRATION 2008-2010 Submitted by Ankur Goyal MBA-III Semester [pic] INSTITUTE
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