INTRODUCTION Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation‚ implementation‚ monitoring and adjustment. Competitor analysis
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Financial Management at Bajaj Auto Bajaj Auto Limited is one of India ’s largest two-wheeler manufacturers. As the dominant player until the early 1990s‚ Bajaj ’s market share declined from 49.3% in 1994‚ to 38.9% in 1999 with the entry of major competitors like Hero Honda. Bajaj has initiated several measures to regain its market share and strengthen its competitive position. The case discusses the financial strategy pursued by Bajaj. Financial Management at Bajaj Auto We want to get back the
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Auto Parts Store Business Plan Analysis July 18‚ 2010 Southeast Racing Parts (SRP) is a proposed specialty auto parts retailer focusing on the amateur car racing set. SRP is an imaginative business venture with a positive prospect for growth and expansion. The business plan demonstrates a majority of strengths and opportunities with only a minimum of discernable weaknesses and threats. Most of the potential negatives in this business plan are small‚ manageable‚ and can be overcome. After careful
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BAJAJ VS LML A Comparative Analysis In today’s world the two wheeler segment is a very competitive industry and there is a very stiff competition among the various companies. There have been many two wheeler companies in India present in the market since a long time‚ some have been able to transform itself and cope with the modern market and some have faded away into the past. Companies like Hero Honda‚ Bajaj and TVS have transformed themselves into major giants‚ while companies like LML and
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ON COMPARATIVE STUDY OF BAJAJ V/S HERO HONDA Submitted for the partial fulfillment of the degree of master of business administration (2007-2009) [pic] Vs [pic] INDEX Sr No. Particulars Page no DECLARATION The research on “Comparative Study between Bajaj and Hero Honda” has been given to me as part of
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A REPORT ON "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Under the guidance of Dr. N. MAHESH A Project Report On "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Submitted in partial fulfillment of the requirement for award of degree of Master of Management Studies (MMS) under university of Mumbai. Submitted By Mr. Sagar Dhoble Roll No: 3003 Batch: 2010-2012 Under the guidance of
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127 Board of Directors Rahul Bajaj Chairman Madhur Bajaj Vice Chairman Rajiv Bajaj Managing Director Sanjiv Bajaj (Executive Director upto 31 March 2012; Non-Executive Director from 1 April 2012) Kantikumar R Podar Shekhar Bajaj D J Balaji Rao D S Mehta J N Godrej S H Khan Ms Suman Kirloskar Naresh Chandra Nanoo Pamnani Manish Kejriwal P Murari Niraj Bajaj Management Rahul Bajaj Chairman Madhur Bajaj Vice Chairman Rajiv Bajaj Managing Director Sanjiv Bajaj Executive Director (upto 31 March
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of motorcycles (both domestic and exports) in 2008-09 has been lower than what it was in 2006-07‚ before the slowdown hit this sector. ABOUT BAJAJ:- The group comprises of 34 companies and was founded in the year 1926. The group’s flagship company‚ Bajaj Auto‚ is ranked as the world’s fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America‚ Africa‚ Middle East‚ South and South East Asia. Founded in 1926‚ at the height
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SYNOPSIS “MARKET RESEARCH AND ANALYSIS OF BAJAJ PULSAR 150” LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT SUBMITTED TO: Ms Sikha Singh SUBMITTED BY: SECTION- C GROUP-7 SURYADEEP JAIN -158 ADITYA GOEL- 161 SAYAK RAY-159
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in 1926‚ from the height of the British independent movement in India has a glorious history. Bajaj Group is one of the top 10 commercial establishments in India. Its footprint across a wide range of industry sectors‚ including automobiles (two-wheelers and three-wheelers). The Group’s flagship company‚ Bajaj Auto‚ is listed as the world’s fourth largest two-and three-wheeled motorcycle manufacturer Bajaj brand is well-known in several countries of Latin America‚ Africa‚ Middle East‚ South Asia and
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