Introduction: Brand personality is the attribution of human traits and characteristics to the brand name‚ so as to relate the personality of brand with a prospective customer and thereby increase the brand equity. I have structured my assignment in the following manner: In part one I would define and examine the concept of brand personality and the specific human traits that can be associated with a particular brand. Second part will include the association and evaluation of traits with my
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(GROUP 17) Contents Bajaj Auto ................................................................................................................................................ 3 About Bajaj Auto ................................................................................................................................. 4 Two wheeler Industry ......................................................................................................................... 5 Bajaj Pulsar...............
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A HONKING ABOMINATION TO BE OUR SALVATION? The auto rickshaw is set to enter the mass market as its production soars The economic growth in the Third World since the beginning of the 21st century has been inexorable. It has fuelled a stronger demand for a large range of goods; such as electronics‚ meat and fuel‚ as well as many services; such as healthcare‚ financial planning and legal advice. Among these items is the auto rickshaw‚ also known as the three-wheeler or the motorised rickshaw. It has
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REPORT On Bajaj Pulsar Submitted By – Pulkit Agrawal Roll No – 63 (Section - B) Introduction Pulsar is one of favourite brands both as a biker and a marketer. This bike has virtually redefined biking in this country. Pulsar launched in 2001 is the market leader in the 150 cc + performance bike segment. More than that‚ this brand changed the fortune of Bajaj Auto Ltd. Brand owned by Bajaj Auto IndiaDeveloped by- •Product engineering division of Bajaj Auto •Japanese design
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and two kids on Bajaj Scooter. It truly was their own Bajaj. The Chetak from Bajaj was reliable performance wise‚ efficiency wise and it became part of nearly every home in the cities of India. A fast forward and today the once irreplaceable Bajaj Scooters are nowhere to be seen. The market has shifted from scooters to sporty bikes with greater fuel efficiency and performance. There is one thing that still remains as part of the roads‚ a Bajaj two-wheeler. In place of the robust Bajaj Chetak is now
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BAJAJ CORP LTD Bajaj Corp Ltd is a FMCG company in the hair oil category in Indian market. It belongs to the Shishir Bajaj Group. The key people include Kushagra Nayan Bajaj - Non Executive Chairman‚ Sumit Malhotra - Managing Director‚ Jimmy Rustom Anklesaria - Whole Time Director‚ Gaurav Dalmia - Ind. Non-Executive Director‚ Dilip Cherian – Ind. Bajaj Corp Ltd mainly operates in Light Hair Oil Segment of the hair care segment through its main brand Bajaj Almond Hair drops. Company History: Bajaj
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Rahul Bajaj Personal Profile Rahul Bajaj Date of Birth: July 10‚ 1938 Zodiac Sign: Cancer Place of Birth: Kolkata‚ India Sex: Male Nationality: Indian Education: Harvard Business School‚ USA St. Stephen’s College‚Delhi Government Law College‚ Mumbai Cathedral and John Connon School. EXECUTIVE PROFILE* BACKGROUND* Rahul Bajaj serves as an Executive Chairman and Head of Bajaj Group of Companies of Bajaj Auto
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KHANDELWAL COLLEGE OF MANAGEMENT STUDIES A MARKET SURVEY REPORT On SATISFACTION TOWARDS THE RIDER ON THE YOUNG BAJAJ BIKE SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE BACHELOR OF BUSINESS ADMINISTRATION. SUBMITTED BY UNDER GUIDANCE CERTIFICATE Date……………… ACKNOWLEDGEMENT I would like to take this opportunity to express my deep gratitude to all those who‚ directly
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this opportunity to thanks Mr. S. N. Mahapatra‚ Assistant Vice President and Mr. Sri Nath Yadav‚ Deputy Area Manager ‚ Bajaj Allianz for making me realize new dimensions which earlier seemed beyond the scope of vision for me by allowing me to carry out my summer training at this rapidly progressing company. I also thank Mr. Santosh kumar Srivastava Sr. Sales Manager‚ Bajaj Allianz for helping me to carry out the project successfully through untiring guidance as my project head. I place on
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would prove to be a fruitful option (Coscarelli‚ 2013). Even after the economic downfall in 2007‚ there is a promising uplift to be far seen starting from the end of this year (Coscarelli‚ 2013). The SWOT analysis on the Italian Autos Industry shows the following key points about Fiat ("ITALY AUTOS REPORT”‚ 2013): Fiat has an established presence and dominates local production. An increase in Fiat’s alliances with strong foreign carmakers is extending the company’s global reach and should help
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