Bus 477 PROJECT OUTLINE 1. I BEGINNINGS: Setting the Stage a. Introduction: describe company‚ industry‚ segment‚ product/service(s)‚ business case… b. Brief History: timeline highlighting important events in the firm’s development c. Vision and Mission Statements d. Strategic Question‚ with rationale‚ that will guide analysis and strategic recommendations 2. II EXTERNAL ANALYSIS: Identifying Opportunities and Threats a. General Environment: United States Personal Care and Beauty Products
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Strengths Substantial Brand Identity Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers. The brand remains healthy despite dropping from 25th to 29 in name recognition according to InterBrands 2009 ranking. Interbrand valued Sony brand at $11 million Global Diversification Sony products and services are available throughout the world in approximately 200 countries and territories. The United States market accounted for 17.9%
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TABLE OF CONTENT CONTENT | PAGES | | | | | | | | | | | | | | | | | ACKNOWLEDGEMENT INTRODUCTION COMPANY’S BACKGROUND | | Type | Public (SEHK: 1913) | Industry | Apparels‚ accessories | Founded | 1913 | Founder(s) | Mario Prada | Headquarters | Milan‚ Italy | Number of locations | Over 250 Worldwide boutiques | Key people | Miuccia Prada‚ Head Designer Patrizio Bertelli‚ CEO Sebastian Suhl‚ SVP & CCO Donatello Galli‚ CFO
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Strength 1.Clear Main Product Line - Wave Surf and Snow Wear and its accessories 2.Product Diversification in retail on different categories Clothing Bottoms - tee / woven / outerwear - pants / jeans Accessories - hat / bag / watch / socks / slipper / belt 3. Price Strategy is clear on the available items 4. Retail Store location is convenient 5. Sufficient cash flow 6. New Top management Weakness 1.Unclear image (mix up swim or sport wear only) 2.Lack of Integrated Marketing
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Strengths Second best global brand in fast food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. Strong position in emerging China. KFC receives half of its revenue from China‚ where it operates more than 4‚000 outlets. KFC position
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To help resolve this problem‚ health maintenance organizations (HMO) have been introduced‚ with the goal of focusing on keeping people well and out of hospitals in the hope of decreasing employer costs. HMOs are popular alternatives to traditional health care plans offered by insurance companies because they can cover a wide variety of services‚ usually at a significantly lower cost [16]. HMOs use "networks" of selected doctors‚ hospitals‚ clinics and other health care providers that together provide
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Findings and Analysis Consumer Analysis These are among the feedback that Maxis has analyze and with these‚ they use it as a guidance to perform their Corporate Social Responsibilities ( CSR) in fulfilling customer’s satisfaction. Internal factor: Strength Weakness Innovative culture Strong management Customer loyalty Economics of scale Weak supply chain Weak brand External factor:- Opportunity Threat Online market Innovation New service New technology New markets New products
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SWOT analysis will be central to create a strategic plan in order to integrate IT in my organization. I will present my SWOT analysis result‚ my strategic IT plan to the board of directors and my employees. Internal resistance is expected and I will try to be prepared for all the questions that come my way. Change
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3M Introduction 3M is fundamentally a science-based company. We produce thousands of imaginative products‚ and we’re a leader in scores of markets - from health care and highway safety to office products and abrasives and adhesives. Our success begins with our ability to apply our technologies - often in combination - to an endless array of real-world customer needs. Of course‚ all of this is made possible by the people of 3M and their singular commitment to make life easier and better for people
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MAPUA INSTITUTE OF TECHONLOGY MARKETING COMMUNICATIONS PLAN (NESTLE KOKO KRUNCH) DRAFT I – THE INDUSTRY BONGALOS‚ ALEXIS S. ROJO‚ JOHN EMMANUEL S. EMG 111 – B1 PROF. MARVIN I. NORONA I. THE INDUSTRY A. Industry Definition: Nestlé Koko Crunch is in the Food Processing Industry. This is where the set of methods and techniques used to transform raw ingredients such as goodness of whole grain and it provides eight essential minerals‚ plus iron and calcium into food to the consumption by humans
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