on a good strategy? Haier focus on difficult market first. In this context‚ difficult means developed and big for the market ‚for example‚ Europe and United States markets . Zhang decides to aim for harder market first because he thinks that after Haier can conquer the developed market‚ the emerging or developing market should be relatively easy to penetrate. Besides‚ a lot of other Chinese firms is going towards the emerging markets such as Southeast Asia. Therefore‚ Haier has a different management
Premium Haier Developed country Major appliance
Haier – Taking a Chinese Company Global in 2011 Haier is a Chinese consumer electronics company with its headquarters in Quingdao‚ Shandong‚ China. They were once the largest home appliance maker in China and started their business in the year 1984. In 2010‚ they were called one of the most innovative firms of the Business Weeks magazine. Their products are air conditioners‚ mobile phones‚ washing machines‚ refrigerators and televisions. The CEO of Haier‚ Zhang Ruimin‚ wanted to create
Premium Refrigerator Home appliance Europe
id=8Iz4huRKjRIC&pg=PA173&lpg=PA173&dq=haier+brand+meaning&source=bl&ots=eJt77UH8j6&sig=rPjLw-yzoZJNBciqtm9LWgfiA6U&hl=en&sa=X&ei=2bwfUYvLI4b3rQeu_ICABA&redir_esc=y#v=onepage&q=haier%20brand%20meaning&f=false CUPLIKAN WKWK CEO Profile ZhangRuiMin‚ shandong laizhou person‚ senior economist‚ the China science and technology university‚ master of business administration of haier group‚ secretary of the party committee‚Board chairman‚ chief executive officer. ZhangRuiMin is haier group founder
Premium Brand Shandong Communist Party of China
QUESTION 1 Why was Haier so successful in China? ANSWER Haier Group became the business leader in appliance manufacturer business in China by the end of December 2004. The fact that it was the second largest manufacturer of refrigerators globally was evidence of its outstanding growth. Haier strictly abided by its objectives in a very focussed way and worked hard towards achieving success. The following are the reasons for Haier’s sucees story in China: • Commitment to Quality: Haier stressed on greater
Premium Customer Developed country Customer service
HAIER Strategic Implementation Assignment Mandeep Singh Grover 3/12/09 # 317 Question 1: Mention the defying strategic perspectives at Haier over the years. What have been the salient and meritorious points in the implementation of such strategic initiatives at Haier in China? Answer1: Haier is one of the world’s largest manufacturer of home appliances. Haier started off as a defunct refrigerator factory in 1984. Its development from a small Chinese producer to Global player has
Premium Marketing Brand management Brand
Haier globalization strategy Encouraged by government to create international brands has built a reputation at home for quality‚ innovation‚ and customer service Haier tries to replicate its domestic success overseas‚ it faces enormous challenges—everything from learning the preferences of new customers to managing its growing foreign operations In the United States‚ it has established a beachhead by selling niche products under the Haier brand name through The Home Depot‚ Sears‚ and Wal-Mart
Premium United States Sales Customer
Haier: Taking a Chinese Company Global in 2011 Haier‚ started as a defunct refrigerator factory in Qingdao‚ China‚ was China’s largest white-goods maker before its expansion to foreign countries and was named the leading refrigerator manufacturer worldwide after expansion. Generally speaking‚ it is successful both in China and abroad using its unique and leading managing concepts. Haier’s CEO knows well about the company he founded and is now looking for more achievements. For its further development
Premium Corporation Success Shandong
5. Conclusion 3 Appendix A: OEC Evaluation Worksheet 4 Appendix B: Possible Gender Issues 5 References 6 1. Introduction to Zhang Rui Min Zhang Rui Min (Zhang) is the Chief Executive Officer (CEO) of Haier Group. Under his leadership‚ revenues at Haier had surpassed $12 billion with over 30‚000 employees and he is recognized as one of the “50 most respected business leaders in the world.” 2.1. Personality Traits Despite having abbreviated education‚ Zhang has a voracious
Premium Leadership Haier Management
of HAIER: A SWOT & Value Chain Analysis of The Most Successful Chinese Emerging Multinational - Haier International Business Management Candidate Number: 52875 19th December 2014 CONTENTS 1.0 Introduction .......................................................................................................... 1 1.1 Target Company Presentation - Haier ...................................................... 1 2.0 Haier: Environmental
Premium Marketing Major appliance Strategic management
Case Report 1. Haier in India: building presence in mass market beyond China 1. Why did Haier enter India? What did it plan to achieve in this new market? Haier entered the global markets and started an internationalization strategy in the 1990s. Starting from European countries including Italy‚ the United Kingdom‚ and France‚ it stretched over even to the Asian market and opened its first manufacturing facility in Indonesia. Although the first entrance into the Asian market was in 1996‚ it
Premium Market International trade Brand