This case study is about service marketing of Ramada Hotel Multan SUBMITTED TO: Mr. Nabeel Ahmed Lecturer Public Sector Strategy Air University‚ Multan Campus. SUBMITTED BY: BEENISH TARIQ MB-11-01 HAMAD NAJAM MB-11-28
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1. Build the management research question hierarchy for RAMADA RFS were eager to learn how to employ the right people and how to motivate those individuals. In planning‚ RFS wanted to include the “face-to-face employee input” with regard to hiring‚ training‚ and motivation. RFS must properly identify their dilemma and develop the management‚ research‚ investigative‚ and measurement questions. Based on the D. K. Shifflet survey of customer satisfaction‚ RFS could accurately state their management
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Question 1: The Management Research hierarchy for Ramada Management Dilemma: * Increasing customer satisfaction Management Question: * How do we increase customer satisfaction? Research Questions: * What can management do to increase customer satisfaction? * How do we modify the training and hiring process in order to attract the best people and generate a low employee turnover? * How can Ramada attract employees who will display the correct attitude‚ motivation and service
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Written Assignments: CS1_Ramada Demonstrates Its Personal Best Description: Read the Ramada Demonstrates Its Personal Best case study and answer the three discussion questions. Instructions: Write your responses to the discussion questions in a Word document and upload it for grading. 1 Build the management-research question hierarchy for Ramada. Ramada’s Management-Research Question Hierarchy Clarifying the Research Question Discover the Management Dilemma Trends show that customer satisfaction
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code of ethics in Ramada Hotel Multan Submitted to: Sir Mubashir Durani Submitted by: Sidra Akram Roll number: BE-10-968 Subject: Business Ethics BBA (hons) Evening Institute of Management Sciences B.Z.U Multan. [pic] TABLE OF CONTENT 1: Code of Ethics 2: Ramada Hotel Multan Pakistan:
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Ramada Demonstrates Its Personal Best - A Case Study Ramada‚ like most mid-tier hotels‚ had become stagnant in customer service ratings. Management of Ramada Franchise Systems (RFS) knew that it was only a matter of time before ratings began to drop and true problems developed. RFS knew it was time to address the situation at hand. In doing so‚ RFS went to some of the leaders in customer service – Disney‚ Southwest Airlines‚ and Carlson Hospitality. RFS knew up front that one of the largest
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Presentation Transcript KFC: KFC Case study of KFC BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC): BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system
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Week 3 Assignments Legend: Means part completed Means NEED to complete Call tech support for help Submit a copy of your Career Plan. • Team Exercise Organizational Planning / SWOT Analysis PepsiCo •Identify the company’s internal and external stakeholders. PepsiCo’s internal stakeholders are any employees‚ board members‚ and any volunteers. This would encompass every employee from the delivery driver‚ to the CEO and Board Member- Indra Nooyi
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SWOT This is used to help focus activities into areas of strength and where the greatest opportunities lie. This is used to identify the dangers that take the form of weaknesses and both internal and external threats. The four attributes of SWOT analysis: Strengths - What are the advantages? What is currently done well? (e.g. key area of best-performing activities of your company) Weaknesses - What could be improved? What is done badly? (e.g. key area where you are performing poorly) Opportunities
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