WEEK 1 Three Dimensions of Europe Different perspectives on the same thing‚ but: Europe is not a ‘thing’‚ it is not a fixed entity Europe is complex‚ multi-layered and has a changeable context This applies also for the European culture and/or cultures of Europe Europe consists of different cultures‚ but there might be also a ‘European culture’ ‘The European Mosaic’ (reader p.14) “The most plausible idea of an essential European culture builds on the idea of the Enlightenment‚ which was
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Marketing in China Alexis MAY RISK & ASSETS OF THE FORMER IMPLANTATION OF SEPHORA IN CHINA With an annual turnover of around 2.5 billion euros‚ Sephora is a worldwide brand. Present in China since 2005‚ the company now has 135 stores in 47 cities. The brand has experienced a rapid development and do not stop there. The brand aims to open more new stores‚ particularly in the towns of 2nd and 3rd level. Indeed‚ cosmetic products in China are rapidly expanding. What were
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Case Analysis – Sephora in U.S.A. Sephora Direct: Investing in Social Media‚ Video‚ and Mobile Name: Shih-Jung Cheng Cohort: North End Date: February 18‚ 2015 Objective How to allocate limited budget and effort in various digital marketing categories to maximize the profit and impact? Should Bornstein double the budget in social media‚ video‚ and mobile? Background Started in 1969 as a perfume
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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OT SWOT ANALYSIS: ULTA SALONS AND COSMETICS Syrenthia Love Principals of Management 303 Professor Hand Let’s face it‚ people all over the world love beauty. Holy wood is obsessed with it. Like many women in America and all over the world‚ we want to look our best‚ we want to look and feel beautiful. Women and some men want the gift of youth and beauty and will go to great lengths to attain it. After pondering about what I was going to write my SWOT analysis on‚ I decided to go for what I know
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Presentation Transcript KFC: KFC Case study of KFC BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC): BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system
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Week 3 Assignments Legend: Means part completed Means NEED to complete Call tech support for help Submit a copy of your Career Plan. • Team Exercise Organizational Planning / SWOT Analysis PepsiCo •Identify the company’s internal and external stakeholders. PepsiCo’s internal stakeholders are any employees‚ board members‚ and any volunteers. This would encompass every employee from the delivery driver‚ to the CEO and Board Member- Indra Nooyi
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SWOT This is used to help focus activities into areas of strength and where the greatest opportunities lie. This is used to identify the dangers that take the form of weaknesses and both internal and external threats. The four attributes of SWOT analysis: Strengths - What are the advantages? What is currently done well? (e.g. key area of best-performing activities of your company) Weaknesses - What could be improved? What is done badly? (e.g. key area where you are performing poorly) Opportunities
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Anheuser-Busch InBev SWOT Analysis To be the Best Beer Company in a Better World SWOT Analysis of AB InBev I have the assignment to make the SWOT analysis of a company. So first I will explain what a SWOT analysis is‚ second I will give some background information about the company and last I will make the SWOT analysis about the company. SWOT Analysis A SWOT Analysis‚ also called a SWOT Matrix‚ is a method to make a structured planning to evaluate the Strenghts‚ Weaknesses
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BRIEFING ST 1 (England) DIRECTORS’ BRIEFING SWOT analysis SWOT analysis looks at your strengths and weaknesses‚ and the opportunities and threats your business faces. By focusing on the key factors affecting your business‚ now and in the future‚ a SWOT analysis provides a clear basis for examining your business performance and prospects. This briefing outlines: x B Brainstorm the issues. Ask everyone to identify any strengths or weaknesses they feel the business has‚ and any opportunities
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