Brand Audit - Harrods A Marketing Audit on the brand Harrods on how it markets its products to the British market. Marketing Management CHAN LI‚ Dixie Embleton‚ Hsin Yi Lee 14/10/2014 Contents 1. Brand Introduction 1 2. Marketing Environment 1 2.1 Micro-environment 2 2.2 Macro-environment 3 3. SWOT Analysis 4 4. Recommendations 7 REFERENCES 9 APPENDIX 13 1. Brand Introduction Harrods is a department store located in London‚ and founded in 1834
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four main segments: Personal care (36% of sales) with Dove‚ Rexona‚ Lux‚ Sunsilk‚…; Foods (27% of sales) with Knorr‚ Hellmann’s‚ Flora‚ Rama…; Refreshment (19% of sales) with Lipton‚ Magnum‚ Wall’s‚…; and Home Care (18% of sales) with Surf‚ Omo‚… SWOT analysis for Unilever Internal Factors Strength Strong portfolio Global brand Product diversity Sustainable living plan Combine global and multidomestic strategy Strong human resources Weakness Product can be easily replaced Lack focus on non-famous
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Financial statement swot analysis Cash Flow Balance sheet Income & Expenditure The message is ready to be sent with the following file or link attachments: Resolution by the circulation of Mscs DHAKA-3-23.01.2012 The message is ready to be sent with the following file or link attachments: Resolution by the circulation of Mscs DHAKA-3-23.01.2012 The message is ready to be sent with the following file or link attachments: Resolution by the circulation of Mscs DHAKA-3-23.01.2012
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“SWOT analysis is an instrument of strategic planning which scans internal strengths and weaknesses of the organization and illuminates the opportunities and threat of the environment” (Rauch‚ 2007: 414). The idea behind this type of analysis is to understand
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5) SWOT Analysis Strengths: Blender that can do multipurpose functions‚ and has an LED screen that can read nutritional facts and recommend dietary information regarding your personal needs. A voice recognition system that makes for speedy and simple use. Computer unit is able to plug-in to any Iphone or USB connection and can download new healthy recipes for sauces or smoothies every month. The addition of the LED screen and computer unit means that you can watch your favourite shows or YouTube
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........................................................1 Product Description...............................................................................2 The reasons of Chosen Target Country.................................................2 SWOT ANALYSIS ........................................................................................3 Internal Factors (Strengths and Weaknesses)......................................3 External Factors ( Opportunities and Threats)..................
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MONTON CONSTRUCTION LTD. SWOT AND PEST/PESTLE ANALYSIS COURSE CODE: B6 Table of contents: Table of contents ……………………………………..…………………………. 1 Introduction ……………………………………..……………………..…………. 2-3 SWOT Analysis …………………………………..……………………………….. 4-5 Problem Analysis …………………………………………………………………. 6-7 PEST / PESTLE Analysis ………………………..……………………………….. 8 Analysis of the Impact of factors and Change ………………….……. 9 Bibliography …………………………………………………………….…………… 10
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groups worldwide; create new products that complement consumer culture differences in the global market; build partnerships‚ mergers and acquisitions with new brewers/distributers in other countries to expand their consumer base and global footprint. SWOT Analysis Internal Strengths • Continual steady increases in total revenue per year. (Exhibit 1) In January 2009 the company expected to announce a 5% profit growth for 2008 in spite of the tougher economic climate. • The venture with Scottish &
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KFC SWOT ANALYSIS Strengths Brand Equity 2nd Only to McDonald’s in Foreign Sales $550M Strong Cash Flows Generate $1B each year Very strong Internationally UK‚ Middle East‚ Thailand‚ China‚ Japan‚ Korea‚ Mexico Strong Franchise and License Fee revenues for cash flow. Interactive relationship marketing Strong trademarks recipes Ranks highest among all chicken restaurant chains for its convenience and menu variety. Largest multibranded restaurant in the world 100 KFC and Pizza
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Starbucks‚ my favorite coffee company ever‚ SWOT analysis... A. Strengths Strength 1: Developed a postition in the market as a high-end brand of coffee‚ offering exotic coffee blends from all over the world. Strength 2: Atmosphere feels sophisticated with style and a sense of knowledge. This has turned into a Starbucks culture. Strength 3: Have attracted employees who are well educated and eager to communicate the message of their product. How do these strengths enable
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