INTER FLOW COMMUNICATION: Type of Business: Creative media Outdoor agency Services: Consumer research Brand development Branch architecture Corporate identity Communication Audit Creative Concepts TV‚ Radio Commercial production Print point of sale and Premises Branding 3D Design Photography Film Production Post Production Media Planning and Buying Clients: 7UP Cheetos Pso Ptcl Barclays Skin Care Kisan Singer Mirinda Bubblegummers Maria
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Brand Plan template The following slides contain an overview for a brand planning process. They are not meant to cover all elements of a plan for all brands at all the different stages of their lifecycle and should be seen as a starting point. Process Overview • • • • • • • • Environmental analysis to determine the current status and position of a business in relation to its external environment and current activities Identify the critical success factors Define the product position & key messages
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SWOT Analysis A SWOT analysis deals with the identification of the company’s strengths‚ weaknesses‚ opportunities and threats in the planning process. Professor Kenneth Andrews of Harvard Business School defined the SWOT analysis “as a reasonable method of analyzing and reviewing an organization present position. He has also proved how vital it is for an organization to communicate its operation objectives with its strategic activities” (netmba.com). Currently companies have adopted the SWOT analysis
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Open source products and services. As the company states:” Google’s mission is to organize the world’s information and make it universally accessible and useful.” The same is with almost any of Google products. Let it be Google maps‚ calendars‚ drive‚ OS or the advices how to rank better in a search index. Google’s products can also be used with any OS or mobile device without a charge. Google openness is the key why Google is the number one in many products and services. 1. Quality and customer
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A Web of Brands In Naomi Klein’s A Web of Brands ‚ published in Fences and Windows 2002‚ the author shows “that the economic divide is widening and cultural choices are narrowing” (P.24). She does this by telling about how she started this book in a warehouse in Toronto where she lived. She talks about how in the 30 and 40’s immigrants where running around and how they are still around the same place now. She then continues to tell us about the 12 story warehouse and how they are all stuck there
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of Company Gap‚ Inc. is an apparel retailer consisting of five brands: Gap‚ Banana Republic‚ Old Navy‚ Piperlime and Athleta. The Gap was founded in the early 1970’s for a period sold Levi Strauss & Co. blue jeans. Gap entered the international markets in the late 1980’s and reached the peak of its success in the 1990’s. Gap was the largest pure apparel company in the world‚ with a growing international empire and significant brand recognition for each of its companies. However Gap’s period of
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Motivational research relies on depth interviews with individual consumers – this gives more in depth information but is time consuming and can be bias and subjective as its up to the researcher to interpret the findings with a small pool of people. According to Table 4.2 (pg 112)‚ a product with high sugar and energy represents a motive of power‚ masculinity and virility. This coincides with our target market of young males looking for energy and a kick start to charge themselves up for their
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understand Bardot’s position in the Fashion industry. By understanding Bardot better‚ we will identify their the advantages and disadvantages of the company. This report has been split into five sections: 1. History and Company Profile 2. SWOT analysis 3. Positioning 4. Conclusion 5. Recommendation This report have help us realized that in today’s world‚ Fashion has been a very huge influence on us. In the fashion industry‚ Bardot is still like a new baby compared
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Sample of SWOT Analysis : SAMSUNG | Samsung is no longer the company that it used to be‚ it is a company that has put in a lot effort and money for changing its reputation. Today‚ Samsung is striving and growing into one of the most successful companies ever. It has an extensive product line that caters to many different people. It no longer operates on low profits;it’s striving on the highest.Thus‚ it is no surprise that many of us would be interested in the SWOT Analysis of Samsung. Here in
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CHAPTER I PROJECT OVERVIEW This chapter contains the project background including the background of the institute where the researchers conducting the study‚ the objective of the projects such as the general objective and specific objectives‚ and statement of the work including the scope of the system and list of the deliverables that are used in the project. Project Background Nowadays‚ everyone already knew the importance of computers because of the development it brings such as fast processing
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