Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
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John Lanham Hubspot Case Questions Professor Sandra Young MKTG 2920 Sec 1 1/14/15 1.) Assess whether Hubspot can scale their business with only inbound marketing or should they also use outbound marketing. You will need to list the strengths and weaknesses involved with inbound marketing‚ list the strengths and weaknesses of outbound marketing‚ then compare and contrast the two‚ and state a decision. Inbound Marketing Outbound Marketing Strengths Weaknesses Strengths Weaknesses Visually appealing
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EDF Energy plc – Power Plants and SWOT Analysis‚ 2013: Order report by calling marketoptimizer.org at +1 888 391 5441 OR send an email on sales@marketoptimizer.org with EDF Energy plc – Power Plants and SWOT Analysis‚ 2013 in subject line and your contact details. Scope Major Power Plants (assets) – summarized and detailed information about the power plants (assets). Operational Metrics (capacity‚ generation‚ revenue‚ sales‚ number of consumers). Business description – A
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Profile and SWOT Analysis” report published in Feb 2014. This report is of 27 pages and available starting US $ 125 for a single user PDF license. Order it now at http://www.rnrcompanyprofiles.com/contacts/purchase?rname=156394 . Synopsis Researcher’s “Trustees Australia Limited (TAU) : Company Profile and SWOT Analysis” contains in depth information and data about the company and its operations. The profile contains a company overview‚ key facts‚ major products and services‚ SWOT analysis‚ business
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RnRCompanyProfiles.com offers “Lallemand Inc. : Ingredients – Company Profile‚ SWOT and Financial Report” report published in Feb 2014. This report is of 20 pages and available starting US $ 125 for a single user PDF license. Order it now at http://www.rnrcompanyprofiles.com/contacts/purchase?rname=164830 . Synopsis Researcher’s “Lallemand Inc. : Ingredients – Company Profile‚ SWOT & Financial Report” contains in depth information and data about the company and its operations. The profile contains
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Aboitiz Power Corporation – Power Plants and SWOT Analysis‚ 2013 Update: Order report by calling marketoptimizer.org at +1 888 391 5441 OR send an email on sales@marketoptimizer.org with Aboitiz Power Corporation – Power Plants and SWOT Analysis‚ 2013 Update in subject line and your contact details. Scope - Major Power Plants (assets) – summarized and detailed information about the power plants (assets). - Operational Metrics (capacity‚ generation‚ revenue‚ sales‚ number of consumers)
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AGL Energy Limited – Power Plants and SWOT Analysis‚ 2013 Update: Order report by calling marketoptimizer.org at +1 888 391 5441 OR send an email on sales@marketoptimizer.org with AGL Energy Limited – Power Plants and SWOT Analysis‚ 2013 Update in subject line and your contact details. Scope - Major Power Plants (assets) – summarized and detailed information about the power plants (assets). - Operational Metrics (capacity‚ generation‚ revenue‚ sales‚ number of consumers). - Business description
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SWOT analysis is a framework to examine a firm’s competitive position and strategy. By examining a firm’s Strengths‚ Weaknesses‚ Opportunities and Threats‚ SWOT evaluates a firm’s strategies to exploit its competitive advantages or defend against its weaknesses. Strengths and Weaknesses involve identifying the firm’s internal abilities or disadvantages‚ while Opportunities and Threats involve identifying external factors such as competitive forces‚ development of new technology‚ governmental intervention
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cost implications as it might require additional resources and if any rules are breached there is the possibility of a fine and huge reputational damage to the WFS brand. 3. Summary – SWOT Analysis In order to understand the strengths and weaknesses of the business a SWOT analysis can be performed. The term SWOT is an acronym for Strengths‚ Weaknesses‚ Opportunities and Threats within the business environment. Table1 shows the strengths and weakness which can affect WFS and these are normally internal
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HubSpot: Inbound Marketing and Web 2.0 Highlighted S.W.O.T. Analysis Strengths * HubSpot is considered a leader and innovator in inbound marketing strategies/practices and a sought after producer of Web 2.0 technology (applications and software). * HubSpot has already reached 1000 customer mark. * coined the term ’inbound marketing’. * HubSpot’s freeware (The Website Grader‚ The Twitter Grader and The Facebook Grader) had proved extremely popular. * In 2009 more
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