Dunkin’ Donuts was first established in 1950‚ in Quincy‚ Massachusetts‚ by William Rosenberg. Over the years the company expanded and now is the largest coffee and baked goods chain in the world. They serve over 5‚500 retail outlets; selling more than 4 million doughnuts and 2.7 million cups of coffee daily! Dunkin’ Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins‚ bagels and munchkins® donut hole treats. Their products are represented by
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Strategic Hospitality Management A case analysis of Dunkin’ Donuts with a focus on tools available for strategic planning. April 2013 Abstract The following essay is based on the Quick Service Restaurants brand (QSR)- Dunkin’ Donuts. The company has been studied and a case study regarding the growth of the company from 1950 till today has been studied. Growth strategies of the company have been used to understand how they reached the position of America’s largest QSR. The Legal‚ Moral and
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field research on Starbucks and Dunkin Donuts. Dunkin Donuts and Starbucks are more or less similar in the fact that they are both known for selling coffee along with other products. They both offer various types of coffee‚ iced and hot drinks‚ sandwiches‚ other food products available‚ and miscellaneous merchandise. Starbucks is more on the expensive side compared to Dunkin Donuts. Furthermore‚ Dunkin Donuts cup sizing is larger than Starbucks; in that at Dunkin Donuts the cup gives the customer more
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public swimming pools. Job creation and business retention; such as helping entrepreneurs get financing or networking with small businesses.” Rainbow Donuts‚ a mom and pop donut shop‚ is facing a crisis when the City Manager‚ Chris Freeland‚ announced
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Dunkin Donuts For more than 50 years‚ Dunkin Donuts has offered customers throughout the Unites States and around the world a consistent experience – the same donuts‚ the same coffee‚ the same store décor – each time a customer drops in. Although the chain now offers iced coffee‚ breakfast sandwiches‚ smoothies‚ gourmet cookies‚ and Dunkin Dawgs in addition to the old standbys‚ devoted customers argue that it’s the coffee that sets Dunkin Donuts apart. To keep customers coming back‚ the chain
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SWOT MATRIX (Strengths –Weaknesses-Opportunities-Threats) -is an important matching tool that helps managers develop four types of strategies: SO (strengths-opportunities) WO (weaknesses-opportunities) ST (strengths-threats) WT (weaknesses-threats) STRENGTHS-WEAKNESSES (SO) Strategies This strategies use a firm’s internal strengths to take advantage of external opportunities. All managers would like their organizations to be in a position in which internal strengths can be used to
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The Debt/Equity ratio is another important indicator of Dunkin Donuts’ financial standing. In equation form‚ the Debt/Equity = Total Liabilities/(Total Assets – Total Liabilities). Debt/equity ratio is able to indicate all of its debt obligations of the next year with its current resources. In general‚ a high debt-to-equity ratio indicates that a company may not be able to generate enough cash to satisfy its debt obligations. However‚ a low debt-to-equity ratio may also indicate that a company is
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Kean Sam (100235) Kong Feng Pei (100309) Wong Kit Wah (100437) Zhao Yu (103247) ____________________________________________________________ ________________________________________________________ Exercise 5 * SWOT Matrix SWOT analysis‚ or SWOT Matrix model is a useful method to analyze the competitive level of a company. When we want to analyze an internal environment of an organizational‚ we have to identify its strength (what an organization best in) and weaknesses (what an
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Introduction Dunkin Donuts is a wholly owned subsidiary of Dunkin Brands‚ a leading global ‘Food and Beverage’ company‚ running business predominantly through franchises‚ primarily serving coffee and doughnut. Company was found in 1950 by Mr. William Rosenberg in Quincy‚ Massachusetts‚ USA and later shifted head quarter to Canton‚ Massachusetts (Wikipedia). Company is generating revenue more than 6.5 billion USD (DKDN 2012 Annual report‚ www.dunkinbrands.com). Dunkin Donuts (DD) has slowly
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A Proposal to launch the coffee range of Dunkin’ Donuts in the UK market Contents Title Page Number Executive Summary 3 1. Introduction 4 2. Company Overview 4 3. Attractiveness Assessment 1. Market Size 5 2. Competition 6 3. Consumer expenditure 6 4. Coffee consumption 7 5. Rate of growth 7 4. SWOT 8 5. Marketing Mix 9 6. Marketing Segmentation 11 7. Target Market 12 8. Product Positioning 12
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