SWOT MATRIX TOPIC: Mini Mart’s Inventory System with Barcodes INTERNAL EXTERNAL FACTORS | A. STRENGHTS * Existing customer base * Good quality of the products * Existing brands * Worker’s unique skill set * Location of the business | B. WEAKNESSES * Lack of knowledge * Lack of customer service * IT skills-Process * Financial Position * Undifferentiated products | C. OPPORTUNITIES * Sales * New products * Cross-selling
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SWOT Matrix | |Strengths |Weaknesses | | |Strong brand name‚ image and reputation. |Unhealthy food image. | | |Large market share. |High Staff Turnover including Top management. | |
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SWOT The SWOT analysis is used to evaluate the strengths‚ weakness‚ opportunities‚ and threats involved with a company. The purpose of the SWOT analysis is to make upper management more aware of factors that may or may not affect their business. Though a SWOT analysis can give a company ideas on how to make their company better it can also lead then down the wrong path if done wrong. A SWOT analysis is based on the perceptions and knowledge of other people so if their perception of the company
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The Hershey Company 1. History and Overview The first Hershey’s Chocolate Bar was produced in 1900‚ six years after the firm that would become The Hershey Company (“Hershey”) was founded by candy-manufacturer Milton S. Hershey. 2. Strategic Planning‚ Corporate Vision Until late last year when Hershey announced plans to revamp how it organizes its business with two new strategic business units—one for chocolate and the other for sugar confectionery—the company’s marketing organization
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THE HERSHEY CHOCOLATE COMPANY INTRODUCTION The Hershey Company was originally a purely chocolate manufacturer but extended to wafers and other products‚ some even non-chocolate. Now‚ the Hershey Company has grown to become a leader when it comes to dark chocolate and premium chocolate. Hershey’s Mission Statement is “Bringing sweet moments of Hershey happiness to the world every day” (www.thehersheycompany.com). This means delivering quality confectionary to consumer for all occasion‚ being
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highlight the Supply Chain issues that the two companies’ faced based on the research we did in Assignment 1 by using SWOT analysis. We will be explaining the Strength‚ Weakness‚ Opportunity and Threats by comparing the similarities and differences between the 2 companies. Based on our SWOT analysis‚ we came up with recommendations to counter the negative issues to improve the operational scope of the businesses. SWOT Analysis for Seppingan Strength
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decision. Hershey’s company originated with candy-manufacturer Milton Hershey’s decision in 1894 to produce sweet chocolate as a coating for his caramels. Located in Lancaster‚ Pennsylvania‚ the new enterprise was named the Hershey Chocolate Company. In 1900‚ the company began producing milk chocolate in bars‚ wafers and other shapes. With mass production‚ Hershey was able to lower the per-unit cost and make milk chocolate‚ once a luxury item for the wealthy‚ affordable to all. A company on the move.
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Milton Hershey was born September 13‚ 1857‚ in Lancaster‚ Pennsylvania. As a child‚ his family moved a lot as his father started several businesses across the United States. In eight years‚ he attended seven different schools. In 1871‚ Hershey was apprenticed to a local printer who published a German-English newspaper. The printing business was not a good match for Hershey’s given his likes‚ skills‚ and passions. Hershey’s mother helped him find another apprenticeship. It was with a local confectioner
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Milton Hershey was a man with an admirable amount of determination and a genuine spirit for those he employed. *Hershey has become a household name from the beginning. He has even built an entire town around his business. At the age of 14‚ only a year after dropping out of school‚ Milton expressed an interest in candy making and began an apprenticing with a master confectioner in Lancaster‚ PA. Four years later‚ Hershey borrowed $150 from his aunt to set up his own candy shop in Philadelphia. For
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The Absolut Company SWOT Analysis Strengths Supreme quality product image Absolut Vodka is a high quality spirit‚ and it is positioned as one of the leading luxury brands in the world. With it’s witty‚ chic advertising and it’s unique production methodology‚ it has reached the top of mind of spirit consumers around the world. The brand image is closely connected to art and chicness. Good price-quality ratio Since Absolut positions itself as a luxury brand‚ it uses premium pricing
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