Introduction [pic] Revlon ( ’the company ’) is engaged in the production‚ marketing and selling of an array of cosmetics‚ hair color‚ beauty tools‚ anti-per spirants/deodorants‚ fragrances‚ skincare and other beauty care products. Its major products are Revlon Ultima 2‚ ColorStay‚ Almay‚ Charlie‚ Flex‚ Mitchum‚ Jean Nate‚ and ColorSlike. The company operates in North America‚ Asia-Pacific‚ Europe‚ Africa‚ and Latin America. It is headquartered in New York City‚ New York and employs 4‚900 people
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SWOT Matrix | |Strengths |Weaknesses | | |Strong brand name‚ image and reputation. |Unhealthy food image. | | |Large market share. |High Staff Turnover including Top management. | |
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REVLON‚ INC. – 2007 POINT OF VIEW: Chief Executive Officer of Revlon‚ Inc. PROBLEM: For the past years‚ Revlon continues to launch or reintroduce new product lines but in effect it does not generate sufficient income to cover the expenses of the company incurring losses and resulting to increasing liability and a continues restructuring program. These things would not have happened if the Marketing and Research and Development Departments which are among the cost centers of the company attentively
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net/library/61/617/61701/items/246067/2006_Annual_Report.pdf "Banana Republic." Gap Inc. 1 Mar. 2008 http://www.gapinc.com/public/OurBrands/brands_br.shtml "Gap." Gap Inc. 1 Mar. 2008 http://www.gapinc.com/public/OurBrands/brands_gap.shtml Gap Inc. 2006 Annual Report. San Francisco‚ 2006. 1 Mar. 2008 http://www.gapinc.com/public/documents/GPS_AR_06.pdf Historical Sales by Division. 1 Mar. 2008 http://www.gapinc.com/public/documents/GPS_Quarterly_Sales.pdf "The Gap Inc - Competition." Hoovers. 3 Mar. 2008 http://www.hoovers
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STRENGTH 1. Gap Inc. opened its first stores in Serbia and Ukraine because Ukraine is the fastest growing retail market in Eastern Europe‚ while Serbia has many young customer who enjoy shopping. 2. Expansion of GAP Inc. due to growth management by divisional president in various country. 3. The company provide a wide range of family clothing product include denim‚ khakis‚ t-shirt‚ shoes. 4. GAP has a well establish code ethics‚ translated in 65 different language which is the best communication
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SWOT The SWOT analysis is used to evaluate the strengths‚ weakness‚ opportunities‚ and threats involved with a company. The purpose of the SWOT analysis is to make upper management more aware of factors that may or may not affect their business. Though a SWOT analysis can give a company ideas on how to make their company better it can also lead then down the wrong path if done wrong. A SWOT analysis is based on the perceptions and knowledge of other people so if their perception of the company
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CASE STUDY Revlon Industry Submitted to : Professor Omar Shaoor Submitted by: Muhammad Danish Zuberi Saqib ghafoor Usman 083412 123456 123456 Table of Contents Executive Summary After the thorough investigation and careful analysis of the situation‚ problem‚ strength‚ weakness‚ opportunities and threats of Revlon‚ we came to know the different problems which Revlon was facing and which was loosing Revlon efficiency in the industry and competitive position in the market. We found twelve
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Conduct an External Audit for Revlon Case: Identify at least TWO aspects of any FIVE of the following factors affecting this organization – ▪ Political:- 1. Revlon’s current CEO Ronald Perelman who controls 93% of vote powers in the company also indirectly owns MAC Andrews & Forbes holding which keeps Revlon as top most brand For US.‚ Apart from its financial difficulties it still launched new products even when in debt 2. Revlon trade agreement with pacific world cooperation
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REVLON CASE STUDY Danny Dimo Professor Golnoosh Hakimdavar Business Policy – 490 27 January 2011 Revlon is known as one of the best cosmetic companies of all time and is considered to be one of the worlds largest. The primary core products of Revlon are specialty skin products‚ salon-quality beauty and hair products to include its drugstore line of makeup. Revlon is based in New York and traded publicly. Their goal and vision has been to consistently provide quality beauty
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Brochure More information from http://www.researchandmarkets.com/reports/555118/ Popular‚ Inc. - SWOT Analysis - SWOT Analysis Description: The Popular‚ Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Popular is a bank holding company engaged in retail and commercial banking
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