Q1. Assess the SWOT of McDonald entering the hotel market in Switzerland? Strengths: 1. Golden Arch association with McDonald’s brand. 2. CEO Urs Hammer came from a hospitality background. 3. The hotel restaurant was open 24 hours a day. 4. Self Check-in and Check-out of hotel at the airport. 5. Unique room layout with patented “curved wall” design. 6. Golden Arch was only 1 km away from AutoBahn. 7. Internet access via TV and wireless keyboard. Weaknesses: 1. Segments like Airline
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Macdonald’s Industry: McDonalds is the leader of the industry with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day. McDonalds‚ with headquarters in the United States‚ opened First store in 1940 by the McDonald brothers. The Industry is the Global Food Service. The Industry is at mature stage of its cycle in US. This is demonstrated by the low average growth rate about 4%-6%. * Combined annual revenue of about $120 billion * Industry is highly fragmented:
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Essay: SWOT analysis of McDonalds in India Posted by admin in Uncategorized Sample Essay The SWOT analysis actually describes the strengths‚ weaknesses‚ opportunities and threats of the organization (Williamson‚ Cooke‚ & Jenkins 2003). The strengths and weaknesses are usually based on the internal measures while the opportunities and threats are based on the external factors. The SWOT analysis of McDonalds in India is given below: Strengths * Strong brand name‚ image and brand awareness
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2. Is Starbucks another Mcdonald´s? How similar and different are the two companies? Starbucks and Mcdonalds are similar in‚ focus on one product‚ the overseas opportunities‚ the rapid emergence as the dominant player in a new niche. On the health front McDonald´s and Starbucks are also similar. (Both offer unhealthy products..) They offer similar food‚ but Mcdonald´s offers it less expensive. US consumer report magazine rated McDonald´s premium coffee better than Starbucks in term of both taste
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The main reason McDonald’s use both SWOT and PESTLE analysis is because it allows McDonald’s to see what they can do to improve themselves in the future. SWOT is an acronym that stands for strengths‚ weaknesses‚ opportunities and threats. PESTLE has wider coverage of business and external issues‚ including political‚ economic‚ social‚ technological‚ legal and environmental factors. A SWOT analysis allows McDonald’s to consider advantages that may help tell the differences between them and their
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2 Individual Assignment Fast food industry Swot Analysis Name: Ting Ze Kai ID: I11008551 Section: 5K1 Lecturer: Mr CHEAH SIN CHYE Table of Contents Company Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond Albert Kroc. He found two
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Historique et présentation de l’analyse La restauration rapide est un mode de restauration dont le but est de faire économiser aux clients du temps et de l’argent; en comparaison avec la restauration traditionnelle. Les « fast food » traditionnels offrent la plupart du temps des repas comme les hamburgers‚ la pizza‚ les frites‚ les boissons gazeuses et autres produits de basse qualité. Cependant‚ depuis quelques années‚ ce mode de restauration évolue vers ce qu’on pourrait qualifier de « Fast
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paced. The Fast-Food industry gains more and more appeal. As the times change so do our choices‚ and more Canadians are looking for healthier choices while living a fast paced life. In 2008 the three most commonly visited restaurants in Canada were McDonalds‚ Tim Hortons‚ and Subway. Subway is growing rapidly in Canada because of its convenience and somewhat healthier choice in diet. Food Service Industry Sale Overview As of 2008‚ there were 20‚248.4 full service restaurants in Canada and 10‚525.0
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* SWOT ANALYSIS 1. STRENGTH Marry-brown is Malaysian base fast food restaurant chain accomplished and maintained. One of the strength is they are high-standards food providing that oversteps opponents’ offerings in superiority‚ presentation of food‚ and price. As we can see marry-brown restaurant food presentation is unique and different from others. They try to differentiate between their product and the opponents’ product. For example they come out with Malaysian popular dish which is nasi
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Research Web Your topic: The Second Amendment Fill in the list of resources relating to the topic you selected. Two sources have been provided for you to assist in your research. Explore the provided sources and add sources from your own research. Use your Research Process Notes from this lesson if you need help remembering the research strategies introduced in this lesson. Multi-media Sources: videos‚ audio‚ slideshows‚ or graphics Source 1: http://time.com/ http://content.time.com/time/video/player/0
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