survey on Micromax mobile and complete a study that covers all important factors of consumer behavior. 1.2 Objective of Study * To apply our knowledge that we have gathered from Consumer behavior course into the report * To provide the overview of Micromax mobile * To measure the business value of Micromax mobile * To give possible recommendation for Micromax mobile 1.3 Scope of the report This report is created on the basis of what people think about Micromax mobile. For
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COMPETITION Company name: MICROMAX About Micromax Micromax is a consumer Electronics Company found in 1991 and based in Gurgaon‚ Haryana‚ India. It focuses primarily on the sale of Mobile phones‚ LED televisions as well as tablets. It has 23 domestic offices as well as offices in Honk Kong‚ Dubai‚ USA and also employs over 1400 employees.Micromax is the 3rd largest handset manufacturer and the 12th largest manufacturer in the world. As of 2012 ‚ Micromax leads the Indian tablet market
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The following SWOT Analysis ledger is for First in Show Pet Foods Inc.‚ new frozen dog food product “Show Circuit”. It displays the Internal and External factors that will affect “Show Circuits” introduction to the pet food market. Although “Show Circuit” will need to reshape its prospective target markets views on conventional dog food‚ it has a researched and proven formula that will provide an improvement in dogs’ coat shine. With the current market trend projecting an increase in dog food sales
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Besides that‚ PESTEL analysis will also be taken into account not only as a remarkable tool to analyze business environment but also as a supportive technique to utilize SWOT analysis. Moreover‚ this essay will shortly touch upon the Tows matrix as a sophisticated upgrade to SWOT analysis. However‚ the ultimate purpose of this essay does not stop at covering definitions and features of those analyses but suggest readers a vertical linear combination of the three tools to
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Micromax – The Story So Far Micromax Mobiles is one of the leading mobile companies in the World today. As given by the report of Strategy Analytic’s Global Handset Vendor Market share‚ Micromax is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India. In the 2nd quarter of 2014 Micromax was able to defeat even the big giant Samsung in terms of mobile phone shipments to become India’s number 1 mobile vendor. As per the report by an independent
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This SWOT Analysis will provide a general overview of the NAAAs current position within the sport environment. Over the years‚ Track & Field has produced some of the country’s top athletes‚ from the junior to elite levels. In order for Track & Field to continue to be recognized as one of the top sports in Trinidad and Tobago‚ it must continuously seek new ways to develop and promote a strong‚ viable‚ and competitive brand. In order to achieve this‚ NAAAs must be mindful of not falling victim to marketing
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Q. How does a SWOT Analysis helps in formulation of strategies? Albert S Humphrey was the great discoverer of this powerful technique in the 1960s “SWOT Analysis” was as useful in the past as it is now‚ we can use it in two ways as a simple icebreaker helping the individuals to "kick off" strategy formulation‚ or in a more sophisticated way as a serious strategy tool. It is an important tool because before formulating any strategy it is very important to take a serious look at the environment
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Corporate Profile: Micromax Mobiles is one of the leading mobile companies in the World today. According to Strategy Analytics’ Global Handset vendor market share report‚ it is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies‚ Micromax has been able to differentiate itself from the competitors through innovation and
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[pic] Marketing Project BM 2010-2012 Group 9 Product – Micromax Mobile CONTENTS a. Objectives i. Corporate Objective.........................................................................................3 ii. Marketing objective 1. Volumes & Profits...............................................................................4 2. Time frame.........................................................................................4
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DHL International GmbH - Strategic SWOT Analysis Review Published on 20th March 2014 DHL International GmbH (DHL) provides international express‚ air and ocean freight‚ road and rail transportation‚ contract logistics and international mail services to its customers. It provides customized solutions and integrated services for the management and transport of goods‚ information‚ letters‚ and payments. DHL also offers shipping management‚ mail services‚ worldwide dispatch of business mail‚ worldwide
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