“Woken Up Sleeping Giant” Rajesh Viswanathan July‚ 2013 2 Case Summary • Urban markets in India are already crowded and saturated. • Rural India is undergoing a phenomenal changes. • FMCG & consumer durable companies‚ which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL‚ ITC‚ LG‚ Mahindra etc
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A brief History The first oil deposits in India were found in Digboi‚ Assam in 1889. That is when India’s journey in the Petroleum Industry began. Post Independence‚ Oil India Limited was formed which was a joint venture involving the Indian Government and the British owned Burmah Oil Company (presently known as BP) whilst the Indo-Stanvac Petroleum Project in West Bengal was between the Indian Company and the American Company SOCONY-Vacuum (presently known as Exxon Mobil). This changed in 1956
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MARKET RESEARCH: A Market Survey For Energy Drinks in India. PRESENTED BY: Shaheen Bhatt MAMM 1 A2000413004 31st March‚ 2014 TABLE OF CONTENTS CONTENTS PAGE NO. Literature Review: Energy Beverages- Content and Safety 3 Global Energy Drinks Industry 5 India and Energy Drinks 9 Burst of Energy Drinks in India 13 References 16 Introduction to Research 17 Research Design 17 Statement of the Problem 18 Objective of the Study 18 Methodology
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Care of the Aging Adult The aging adult population is living considerably longer and is requiring more help with daily living. The aging adult is also becoming more active and some are not requiring much assistance with daily living. Accordingly‚ the aging adult is surpassing the age of 65 for reasons unknown. Care of the elderly population is increasing with each day. The older generation is living longer than previously thought possible. The aging adult now is living more active lives and in
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up-to-date market data on the actual market situation‚ trends and future outlook for furniture in India. The research includes historic market data from 2007 to 2013 and forecasts until 2018 which makes the report an invaluable resource for industry executives‚ marketing‚ sales and product managers‚ analysts‚ and other people looking for key industry data in readily accessible and clearly presented tables and graphs. The latest market data for this research include: - Overall furniture market size‚
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‘Growing Up’ The Instant noodles market in India is finally coming of age after over 25 years The instant noodles category in India was‚ in a sense‚ created by Nestlé with the introduction of their Maggi brand in mid-1980s. The concept of ‘2-minute noodles’‚ positioned as a quick snack option for children‚ found acceptance with both the children and their mothers as well. Having built and nurtured the category’s evolution‚ the brand name “Maggi” almost became a synonym for the instant noodles
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The Aging Workforce HRM520- Staffing‚ Performance Management‚ & Training Trident University April 17‚ 2013 Introduction When searching through the help wanted ads there seems to be thousand and thousands of available jobs; this number increases daily as companies have employees leave the organization. More and more employees are retiring or are nearing retirement age; once these employees leave so does all the years of experience acquired during their tenure with
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Bibliography: Baron Farms (2008) “Dry Aging vs Wet Aging” [online] available from http://yakimabeef.com/documents/47.html [accessed on 01/03/2009] Fearnley-Whittingstall‚ H (2004) The River Cottage Meat Book. Great Britain: Hodder and Stoughton Food and Agriculture Organization of United Nations (2001)
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Hospitalization and Aging Three years ago I had a car accident and needed to stay in the hospital for half a month. In addition to the pain and discomfort from the injury‚ the thing I disliked the most was simply being in the hospital. Besides the restricted visitor time every day‚ I stayed in bed and was bored and lonely all the time. I shared my room with an approximately 60-year-old woman for 5 days before I was discharged from the hospital. During the 5 days‚ her only visitor was her daughter
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NON-ALCOHOLIC BEVERAGES IN INDIA. In India‚ the Coca-Cola and Pepsi soft drink brands suffered a setback in August of last year due to a product contamination scare. Both have cut profit margins to the bone in order to fend off competition from low-priced local fruit drinks. Indian consumers are accustomed to drinking a variety of locally-produced soft drinks that are sold in small stands throughout the country. Rural India is still a highly price-sensitive marketplace‚ so the major soft drink
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