IIPM International Marketing Research Project Report on HALDIRAM IN THAILAND List of Contents 1. Acknowledgment……………………………………………………………..3 2. Executive Summary…………………………………………………………..4 3. Introduction…………………………………………………………………..6 4. Products………………………………………………………………………9 5. Market………………………………………………………………………..11 6. PESTLE Analysis…………………………………………………………….13 7. Porter’s Five Forces Analysis……………………………………………….16 8. Research Methodology………………………………………………………21
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Pvt. Ltd.‚ Delhi (mfg. of Haldiram brand Namkeen& Sweets) • Kasana Food Industries‚ Nagpur (mfg. of Haldiram brand Namkeen& Sweets) • Shiv Deep Industry Ltd. (mfg. of Bikaji brand Namkeen& Sweets) • Pepsico India Holdings Pvt.
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Summer Internship Project Report On “Analysis of Haldiram Snacks Pvt. Ltd” By Krishna Agarwal A0101914141 MBA-GENERAL CLASS OF 2016 Under the supervision of Prof. Akhil Swami Amity Business School In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration At AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125‚ NOIDA‚ UTTAR PRADESH‚ INDIA DECLARATION Analysis of Haldiram Snacks Pvt. Ltd. I Declare (a) That the work presented for assessment
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INTRODUCTION The main purpose of this presentation is to overview the principles and methods related to arket Research followed by Research project Implementation‚ Interpretation of Findings and Drawing up of a Typical Research report. Marketing is the process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods and services to create exchanges that satisfy individual and organizational objectives. The marketing concept requires that customer satisfaction
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Haldiram’s Group – Analyzing Consumer Behaviour Haldiram’s group is a true rags to riches story‚ which has expanded from being a small shop in Bikaner in 1937 to being one of the largest smart food chains in India and the world today. They are today a Rs. 10 billion company with multiple outlets across rural and urban India as well as a tremendous presence outside the country. Brand Haldiram’s is renowned for its superior product quality and supreme manufacturing processes which have been developed
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| 2012 | | | Consumer behaviour in maggi noodles | | Submitted By: Nidhi Sharma Shubham Jain Stuti Goel Sumit Gugnani Submitted To: Prof. Ranjita Gupta Acknowledgement Apart from the efforts of me‚ the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. We would like to show my greatest appreciation to Prof. Ranjita
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Presentation Transcript KFC: KFC Case study of KFC BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC): BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system
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Week 3 Assignments Legend: Means part completed Means NEED to complete Call tech support for help Submit a copy of your Career Plan. • Team Exercise Organizational Planning / SWOT Analysis PepsiCo •Identify the company’s internal and external stakeholders. PepsiCo’s internal stakeholders are any employees‚ board members‚ and any volunteers. This would encompass every employee from the delivery driver‚ to the CEO and Board Member- Indra Nooyi
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SWOT This is used to help focus activities into areas of strength and where the greatest opportunities lie. This is used to identify the dangers that take the form of weaknesses and both internal and external threats. The four attributes of SWOT analysis: Strengths - What are the advantages? What is currently done well? (e.g. key area of best-performing activities of your company) Weaknesses - What could be improved? What is done badly? (e.g. key area where you are performing poorly) Opportunities
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