PAKISTAN 2 CHAPTER 2: WALLS 4 CHAPTER 3: MAGNUM 5 3.1 MAGNUM IN PAKISTAN 5 3.2 MAGNUM‚ THE PREMIUM CHOC BAR 5 3.3 MAGNUM (CLASSIC) 5 3.3.1 INGREDIENTS 5 3.3.2 NUTRITION 6 3.4 THE MAGNUM PERSONALITY 6 3.5 BRAND PERSONALITY AND VALUE 7 CHAPTER 4: ENVIRONMENTAL ANALYSIS 8 4.1 SOCIAL 8 4.2 POLITICAL 8 4.3 GOVERNMENT AND REGULATORY FACTORS 8 4.3.1 REGULATIONS 8 4.3.2 Fiscal and Monetary Policy: 9 4.4 DEMOGRAPHICS 9 4.5 TECHNOLOGICAL 10 CHAPTER 5: SWOT ANALYSIS 11 5.1 STRENGTHS 11 5.2 WEAKNESSES
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au/love-the-facts/) Sejarah Ice Cream Magnum Magnum is an ice cream brand owned by the British/Dutch Unilever company‚ and sold as part of the Heartbrand line of products in most countries. It was originally made by Frisko in Aarhus‚ Denmark. The original 1987 Magnum (later rebranded as Magnum Classic) consisted of a thick bar of vanilla ice cream on a stick‚ covered with white or dark chocolate‚ with a weight of 86 grams (120 ml). In 1994 the company also started selling Magnum ice cream cones‚ and in 2002
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[pic] Magnum is pure indulgence. From the first bite you will experience the ultimate pleasure of quality cracking chocolate and exquisitely smooth ice cream. MKTG1266 Marketing Communication LIST OF TABLES TABLE 1: SWOT ANALYSIS OF MAGNUM TABLE 2: EVALUATION OF COMPETITORS TABLE 3: CAMPAIGN BUDGET TABLE 4: TARGET AUDIENCE TABLE 5: CREATIVE TARGET TABLE 6: BEHAVIOURAL SEQUENCE MODEL LIST OF FIGURES FIGURE 1: PARTITIONING DIAGRAM FIGURE 2:
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to evaluate the market and decide whether it can develop strongly in this market or not. SWOT analysis: This method helps company identify its strong and weakness‚ also the opportunity and thread. Understand these things can make company developing more stable and limit the risk. It can use the strong to limit the thread and the opportunity to improve the Strong and remove weakness. The meaning of the SWOT analysis can be
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Fundamentals of Marketing Viral Marketing Strategy in Magnum Ice Cream Miladunkarohmah IUP Business | 311367 2012 Viral Marketing Strategy in “Magnum” Over the years many customers in Indonesia are successfully influenced by advertising by either newsprint or electronic media. Now‚ the power of marketing is not by the advertising anymore‚ customers believe more on what people said. Nowadays‚ customers have more power compared to the past. It is triggered by the development of alternative
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ASSIGNMENT 4 WEEK 3 SAMUEL GEORGE Financial Accounting / CHAPTER 4 | | | | | P4-1A | Thomas Magnum began operations as a private investigator on =anuary 1‚ 2008. The trial balance columns of the worksheet for THOMAS =AGNUM‚ P.I.‚ INC. at March 31 are as follows. | THOMAS MAGNUM‚ P.I.‚ =NC. | Worksheet | For the Quarter Ended March 31‚ =008 | | Trial Balance | | | | Account Titles | Dr. | Cr. | Cash | 11‚400 | | Accounts Receivable | 5‚620 | |
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Presentation Transcript KFC: KFC Case study of KFC BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC): BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system
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Week 3 Assignments Legend: Means part completed Means NEED to complete Call tech support for help Submit a copy of your Career Plan. • Team Exercise Organizational Planning / SWOT Analysis PepsiCo •Identify the company’s internal and external stakeholders. PepsiCo’s internal stakeholders are any employees‚ board members‚ and any volunteers. This would encompass every employee from the delivery driver‚ to the CEO and Board Member- Indra Nooyi
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SWOT This is used to help focus activities into areas of strength and where the greatest opportunities lie. This is used to identify the dangers that take the form of weaknesses and both internal and external threats. The four attributes of SWOT analysis: Strengths - What are the advantages? What is currently done well? (e.g. key area of best-performing activities of your company) Weaknesses - What could be improved? What is done badly? (e.g. key area where you are performing poorly) Opportunities
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