Final Project Blue Mountain Spring Water‚ Inc. Three Year Marketing Plan III. Blue Mountain Spring Water I. Opportunities ( external factors) A. The opportunity to ultilize the latest technology for distribution and marketing. B. Expand outside of regional markets to other select markets but avoid mass marketing C. Blue Mountain has no debt therefore it can expand its R&D (research and development) to increase public knowledge about health benefits of purified water versus tap.
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Assignment 11: Final Project – Marketing Plan Financial Goals 1. Blue Mountain Spring Water will increase our customer base and expand our distribution by reaching beyond the borders of Pennsylvania. We plan to start selling our product in the state of Florida‚ Georgia and other southern states by the end of this fiscal year. Our revenues over the past five years have provided us with a significant portion of the amount we need to expand our production facility to accomplish this task. As
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Natural Spring Water contains several of the minerals necessary for good health and that it is completely free of bacteria. Residents of Saluda‚ the small town where the water is bottled‚ are hospitalized less frequently than the national average. Even though Saluda Natural Spring Water may seem expensive‚ drinking it instead of tap water is a wise investment in good health.” Discuss how well reasoned . . . etc. The author’s conclusion is that people should drink Saluda Spring Water rather than
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Target Market for Blue Mountain Spring Water At Blue Mountain Spring Water we must be selective while looking for new avenues to promote our natural spring water. We will not sacrifice profit margins just to fund expansion and we feel our pricing is in line with our current profit expectations. That being said we have a tremendous upside for growth without sacrificing our core values. With the planned diversification in our product line we should be able to establish a profitable growth model.
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Blue Mountain Spring Water‚ Inc. Blue Mountain Spring Water Marketing Plan Executive Summary This three year marketing plan has been developed to show where our company is heading and how we are going to get there. For us to reach these goals we had to obtain a loan to expand our facility to accommodate the additional machinery and storage that will be needed. We have been in business for the past five years and have showed a significant profit each year. The next coming three years will
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the use of fluoride in water and other products‚ therefore‚ I will recommend fluoride containing products to my patients. Unfortunately‚ home water treatment systems may remove the fluoride. However‚ there are certain home filter systems that do not remove the fluoride from the water. The same is intended with bottled water‚ some may have fluoride and others may not. If the bottle water contains fluoride it will be listed as an added ingredient on the bottle. Spring water is naturally occurring and
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Drowling Mountain Case Analysis Overview: Drowling Mountain is a mountain resort that offers skiing‚ snowboard‚ and other snow activities in the state of New York. Located just 45 minutes away from Syracuse‚ New York. New York as a state has a total of 34 ski resorts. Drowling Mountains is a community centric resort‚ which clearly attempts to capture Syracuse’s population of 145‚170 people (2010). It also has the geographic location to be able to attract neighboring counties such as Onondaga
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Maggie is on vacation in Blue Springs‚ Nebraska for exactly 7 days to visit her Aunt. It’s the 3rd day of her being gone and Alex is dying. She’s not dying physically‚ no. But the fear and pain inside her heart is bursting through her skin as it’s radiating through her veins. When Maggie calls and asks her about her days‚ she lies. She tells her that she’s okay. She tells her everything is great. She doesn’t tell her that she’s dying. The truth is‚ she hasn’t been home in 3 days. The truth is
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JetBlue SWOT Analysis Strengths • Low Operating Costs- For the year ended December 31‚ 2007 cost per available seat mile‚ excluding fuel‚ of 5.47 cents was lower than that reported by all other major U.S. airlines • Strong Brand- The JetBlue name is widely recognizable • Strength of People- The continuance of hiring and retaining people that reinforce the companies values Weaknesses • Internal Control of Financial Reporting- It was found in a audit that the company showed signs of
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HEALTHY SPRING WATER COMPANY PROBLEM 1a DEFINING THE PRICE-VOLUME TRADEOFF FOR A 20% PRICE INCREASE The Health Spring Water Company sells bottled water for offices and homes. The price of the water is $20 per 10 gallon bottle and the company currently sells 2‚000 bottles per day. Following is a summary of the company’s income and costs on a daily basis. Sales Revenue $40‚000 Incremental Variable Costs $16‚000 Nonincremental Fixed Costs $20‚000 Note: You can assume that
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