MINI Cooper Countryman Marketing Plan P2K Communications Allyn Proffitt Kailie Kirven Elizabeth Knifley Table of Contents Executive Summary Situation Analysis SWOT Analysis Positioning Statement Audience Analysis Focus Group Discussion Guide Communications Objectives Strategies & Tactics Public Relations Traditional Advertising Sales Promotion Direct Response Paid Online Advertising Online Social Media Nontraditional Media Creative Brief Creative Executions Print Advertisements L.L.Bean
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WHAT IS FedEx? FedEx Corporation (FedEx)‚ incorporated on October 2‚ 1997‚ provides a portfolio of transportation‚ e-commerce and business services through companies that compete collectively‚ operate independently and manage collaboratively‚ under the respected FedEx brand. To understand the corporate level strategy of FedEx it is necessary to first know what industries they currently compete in‚ as well as where they stand within those industries. Currently FedEx is made up of six independent
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Introduction FedEx a courier company head quartered in Memphis‚ Tennessee United States. The company was founded in 1970’s for overnight shipping purpose. The company is primarily associated with document shipping and express packs. Basically it is the American association but is expanding otherwise as well. Target Market Target market of FedEx includes; • Embassies and other governmental institutions • Small business owners and professionals that are in need of professional connections at
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INNOVATION 30 JAN 2012 FedEx Express W hen Fred Smith finished that valuable paper which finally got a “C” grade while he was studying at Yale University. An adventure of U.S. air cargo transportation– the story of FedEx Express was beginning. Since it was founding at 1971‚ FedEx Express choose a high-cost development way that was really uncommon at that time. After Smith established the “Super Hub” at Memphis International Airport‚ Tennessee in 1973‚ FedEx Express started overnight operations
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ACCESSIBILITY 6 PART 2: FEDEX CORPORATION 7 5 COMPANY ANALYSIS 7 5.1 PRODUCTS AND SERVICES 7 5.2 STRUCTURE 7 5.3 STRATEGY 7 5.4 GENERIC POSITIONING 7 5.5 KEY STAKEHOLDERS 8 5.6 PERFORMANCE 8 5.6.1 Marketing 8 5.6.2 Operations 8 5.6.3 Human resources 8 5.6.4 Research and development 8 5.6.5 Information Technology 8 5.6.6 Finance 8 6 COMPETITORS ANALYSIS 10 7 SWOT ANALYSIS 11 7.1 STRENGTHS 11 7.2 WEAKNESSES 11 7.3 OPPORTUNITIES 12 7.4 THREATS 12 7.5 POSITIONING OF FEDEX 13 8 RECCOMMENDATION
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1. Accounting Treatments Capital Lease -Lessee Initially‚ the lessee recognizes the asset under his property‚ plant and equipment. The amount that should be debited is the Lower of asset’s fair value and present value of minimum lease payments. The present value is determined by discounting minimum lease payments using interest rates implicit in the lease. Also‚ initial direct cost that the lessee incurs in relation to the lease is added to the cost of recognized asset. On the credit side of
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ICMR Case Collection ICFAI Center for Management Research FedEx vs UPS: Competing with Contrasting Strategies in China MKTG069 - Sample Questions and Answers This case was written by Vivek Gupta‚ ICFAI Center for Management Research (ICMR). It was compiled from published sources‚ and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. For use by students of Icfai Flexible Learning programs. Not
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Stamatelos Current Topic Report 22 October 2014 FedEx Discrimination One of the topics in class that we discussed in chapter 3 was Equal Opportunity for all employees monitored by the Equal Employment Opportunity Commission. Equal Employment Opportunity is a condition in which all individuals have an equal chance for employment‚ regardless of their race‚ color‚ religion‚ sex‚ age‚ disability‚ or national origin. There was a recent case against FedEx saying that they discriminate against deaf and
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Cooper Industries 1. What is Cooper’s corporate strategy? How does it create value? What are Copper’s key resources? 2. Should Cooper Industries acquire Champion Spark Plugs? (How is this acquisition likely to affect shareholder value?) 3. What are the limits to Cooper’s corporate strategy? Cooper’s corporate strategy is to expand the company to lessen its dependence on the cyclical natural gas business and to exhibit stable earnings. The way they achieved this over the years was through the merger
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Information Systems How FedEx Works : Enterprise Systems 1. List the business processes displayed in the video. A business process is a procedure that systematizes the organization and company policy in order to achieve some of the goals of the company. A procedure is a series of tasks to be imposed. A procedure generally meets the requirements that are not to be discussed by the operator who apply them. Thus it is a set of activities that are edited in chronological order to achieve
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