Apple Company Zeyang Du ELP 600 Julie Kidder 02/13/2013 Apple Company Apple Company was created by Steve Jobs and Steve Wozniak in 1976. Now Apple Company became very famous company in the world. It was made a lot of machine and computers. In recent years it’s created something that was very helpful to the human. For example such as Ipad2‚ Ipad3‚ Ipad4 that is a small hand computer. Human can use it store a lot of things and they can use it to watch moves talk to each other‚ use it for GPS
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TABLE OF CONTENTS 3 Apple – An Introduction 3 Macroeconomic Trends 4 Technical Analysis 5 Fundamental Analysis 8 Analysis of Financing Activities 8 Investments and Capital Budgeting Decisions 10 Industry Analysis 11 Performance Analysis APPLE INTRODUCTION Established in 1976‚ Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today‚ Apple designs‚ manufactures and markets personal computers‚ portable digital music players and mobile communication devices
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citizen as 21st greatest innovator that has lived and will be remembered with Edison and Einstein because of his vision and innovation that has made his company Apple incorporation share price passed Exxon as the largest company in the world with market capitalization of more than $540 billion with share price of $702.10 just behind Google and before General Motors. The question is why “He” is being worshipped as the 21st century innovator? He did not invent the personal computers nor
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Apple’s mission statement? Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store‚ and is defining the future of mobile media and computing devices with iPad. Vision Statement Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal
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Communication (IMC)" is to maximize the impact a company has on consumers. Apple has done an exceptional job using components from IMC and the AIDA (Attention‚ Interest‚ Desire‚ Action) concept to achieve and maintain long-term customer relationship with their consumers while driving Apple brand value. Apple uses promotional and advertising tools to capture the attention‚ interest‚ and desire of the consumer. Apple capture our attention and interest through innovating and sleek imagery
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chief executive officer and a member of the board of directors. Google Google Inc. is an American multinational public corporation invested in Internet search‚ cloud computing‚ and advertising technologies. Google hosts and develops a number of Internet-based services and products and generates profit primarily from advertising through its AdWords program. The company was founded by Larry Page and Sergey Brin‚ often dubbed the "Google Guys"‚ while the two were attending Stanford University as Ph.D
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Financial Analysis 8 SWOT Analysis 9 Recommendations 11 References 12 Tables 13 Executive Summary Google went from a startup company operating on a shoestring budget in 1998 to the world leading Internet search provider with revenues of $16.5 billion in 2007. The search engine industry is dominated by the organization that can provide users with the fastest and most accurate search results. Google has been able to surge ahead of their competitors by focusing on the needs of their users and their
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MRKT 5000 Online Course T-Mobile Promotes with Celebrity Sidekicks Case Summary: T-Mobile is the fourth largest cell phone provider in the United States. AT&T plans to pay $39 billion to buy Deutsche Telekom ’s T-Mobile USA in a deal that is expected to attract intense regulatory scrutiny as it creates a new U.S. mobile market leader. Key Marketing Issues Product T-Mobile provides a wide range of mobile phones with different features which target customers in terms of their communication
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National Aeronautics and Space Administration America’s Spaceport America’s Spaceport John F. Kennedy Space Center “This generation does not intend to founder in the backwash of the coming age of space. We mean to be a part of it . . . we mean to lead it.” President John F. Kennedy Sept. 12‚ 1962 Origins Origins T he John F. Kennedy Space Center -- America’s Spaceport -- is the doorway to space. From its unique facilities‚ humans and machines begin to explore the solar system
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Google is one of leaders in innovation management. What are some of its best practices? Google’s Executive Chairman and former CEO Eric Schmidt provides us with some insights (reported in Manyika 2008): EES&OR483 Strategy and Marketing Primer (version 3.0) This set of "crib notes" is a review of marketing and strategy tools and concepts that you may find useful for your project in EES&OR 483. The intention is not to give you more work or reading material‚ but rather to provide you with
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