Apple Inc. is a successful developer of both computers and consumer electronics. The company’s most popular products include Macintosh computers‚ iPod mp3 players‚ iPhone smartphones and most recently the iPad‚ which is a hybrid of a tablet computer‚ and an eReader. Apple’s Macintosh computers‚ iPods‚ iPhones‚ and iPads all share characteristics that make them part of the general information technology industry. However‚ since they are very different products each belongs to a more specific industry
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CASE: Hand-to-Hand Against Palm (A) An electronics and personal computing firm has been watching closely the success of the Palm Pilot and seeks to introduce a competitive device‚ beta-named "Organize My Life!" or OML for short. The OML marketing manager has gathered some intelligence on the Palm Inc. sales and believes that‚ for all its success‚ some potential markets are being underserved. Hand-held personal digital assistants (PDAs) were introduced unsuccessfully at first by Apple in
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Writing assignment 05/02/11 Not Being Themselves In Kate Beal’s essay “Faceless on Facebook” she argues that the “profile” section is less about the real you and more about what you want people to think about you”. She has a point because that is true about me‚ and I know a lot of other people who do not act themselves on Facebook. The profile section is where people post a status and where people can see what others have written on our wall. I have a Facebook account and I have some of
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“Mobile Computing and Social Networks” Richard Henderson Dr. James Francisco CIS 500 – Information Systems for Decision Making 9/7/2012 Strayer University Mobile Computing and Social Networks Mobile computing and social networks are part of the daily lives of millions of Americans. “48% of American adults own a mobile computing device in some form according to the latest Nielsen data.” (Knott‚ 2012) As far as social networking site usage “over 65% of all internet users in the United
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Problem Definition “ How could the iPhone 4s be improved?” Research Objectives The aim of the research was to gain an insight into what hardware and software improvements that consumers believe should be made to the current model of the iPhone‚ the iPhone 4s. Interview Protocol Data Analysis All participants of the focus group were first asked if they own the current model of the iPhone. Three out of the five participants said that they currently own and use the iPhone 4s. The other two participants
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The Marketing Environment: – Apple’s iPhone 5 Executive Summary This report will analyse and describe the significant elements in the marketing environment that affect Apple’s iPhone 5 directly and indirectly. This report will outline the importance of these elements in the success of a business and will then conclude whether or not Apple’s iPhone 5 will successfully launch in the UK after looking at evidence from journals‚ textbooks and webpages. Contents List: 1. Introduction..............
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Apple Inc. Case Study Apple Case-- “Taking a Bite Out of the Competition” Synopsis On April 1‚ 1976 Steve Wozniak and Steve Jobs started and founded Apple Computers. Jobs was the visionary and marketing expert while Wozniak was more about the technical aspects. In 2004 Mr. Jobs was diagnosed with pancreatic cancer. Then in 2009 Jobs to medical leave from the company. Since 2004‚ the Apple Company led its competition in revenue and margins. And with the introduction of the products (iMac‚ MacBook
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Apple Vs. Samsung Patents by definition are‚ “ a grant made by a government that confers upon the creator of an invention the sole right to make‚ use‚ and sell that invention for a set period of time”(TFD). Every product that is sold has at least one patent to protect it from being copied by competitors. Most products have several patents‚ each for a different unique part of the product. There are two major types of patents‚ utility patents and design patents. A utility patent can be claimed if
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Allison Hoehn English 106 Professor Cudden 4/27/10 Apple Marketing and American Materialism Materialism isn’t necessarily a bad thing for society. According to an article in the Journal of Consumer Research‚ “Previous research finds that high levels of material values are negatively associated with subjective well‐being. However‚ relatively little is known about the relationship between materialism and well‐being within the broader context of an individual’s value system” (Burroughs 348). As
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Micro-environmental factors such as customers are essential in determining the success of marketing especially when the needs of the clients are satisfied. Similarly‚ the contribution of employees to the company is fundamental in production of high quality products which are highly marketable (Apple‚ Inc. 2008). The media is an equally crucial factor of the micro-environment because any information which originates from the media either positive or negative can adversely affect the sales of the
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