SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
Premium Marketing
Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
Premium Marketing Sales promotion
Sales and Salesmen Week 5 Jerome Wood DeVry University October 4‚ 2014 Sales and Salesmen In this weekly research paper‚ describe your most memorable experience with a salesperson that was positive and made you feel comfortable. Then in the next section‚ describe an experience with a salesperson that was unpleasant and made you feel uncomfortable. In comparing the two experiences‚ answer the following questions. In reflecting on the positive experience‚ what one thing about the experience
Premium Sales
ORGANIZATIONAL DESIGN AND STRUCTURE * Examine customers in each market. * Determine the types of sales jobs needed to serve a market. * Note the job activities salespeople must do. * Design sales jobs around customers. * Set up the sales force organizational structure‚ which includes the various sales jobs and geographic territories. Application Of The Sales Job Classifications 1. Order Takers: wait for the costumer to order 2. Order Getters: obtain
Premium Customer service Marketing Sales
____________________________________________________________________________ Majority of your customers belong to which age group? (You may circle more than one) 1-14 15-24 25-34 35-49 50 & above Additional suggestion(s) to improve the sales and presence of eyewear: _________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Premium Sales Consultative selling Selling
Sales Management Ashley Cain March 18‚ 2013 MKT/445 University of Phoenix Sales personnel performance can be very difficult to manage based upon the type of business that is being run and along with the job responsibilities. Management techniques are basically the strategies that managers put into place in order to manage behaviors. There are numerous management techniques that can be effective. There are also many different tools that managers utilize to keep their business running properly
Premium Sales Customer service Sales management
the major reasons for using sales contests. What makes a good sales contest? • Increase number of new customers • Develop sales of a new products • Counteract sales slumps due to seasonal variations • A good sales contest needs to have realistic goals‚ should be publicized and promoted‚ not too long of duration (approx. 2 weeks‚ if runs too long interest is lost)‚ give the reps prizes that they value‚ don’t make it so only the top sales people win. 1.13Identify
Premium Sales Selling
Sales Forecasting Sales potential is larger than sales forecast. Reason:- • Company do not have sufficient production capacity to capitalize on full sales potential. • No good distributive network. • Limited financial resource. • Company’s being more profit oriented than sales oriented. Sales forecast is depended on how much amount of resources can sell if it implements a particular marketing programme. Sales Forecast Methods:- 1) Qualitative method a) Expert’s opinion. b) Survey
Premium Forecasting Futurology Sales
Assignment #2 1. No I do not think it is reasonable for to charge Pronto’s sales-force with simultaneously building and holding market share‚ an alternative would be to focusing on having the independent owners building market share and building the 2 percent to be comparable to the 12 percent‚ during this time the company-owned ones would continue to build market share and the company could have incentives for the independent owners to try and match or beat the company owned locations. Once
Premium Marketing Customer service
past two years‚ our website has converted a consistent 3% of its visitors into sales‚ with very little fluctuation. Clearly‚ then‚ our goal for the upcoming year should be to raise the number of visitors to our site by any means necessary. If we can double our number of visitors by casting a wider net on pay-per-click advertising and by creating site content that is more search-engine friendly‚ we’ll double our sales. The author of the argument believes that the goal of the company for the upcoming
Premium Pay per click