Synopsis of film Introduction The second wave feminism has brought about several new feminist film theories. Concepts such as the gaze and scopophilia were introduced in the analysis and study of films‚ notably from individuals such as Laura Mulvey‚ Gaylyn Studlar and Gilles Deluze. Laura Mulvey uses Freud’s psychoanalytic theories and concepts as “political weapons” to argue that cinematic spectatorship is influenced by patriarchal society (Mulvey‚ 746). Women in films are often used to depict
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A Study of Consumer Behavior Aspects and Brand Preferences in Rural India with Reference to FMCG Sector Prof. (Dr.) S L Gupta & Arun Mittal Abstract The Fast Moving Consumer Goods (FMCG) sector is very important for Indian economy. This sector touches every aspect of human life. The FMCG companies are now encashing that opportunity. In rural India‚ this is the fact about the consumers that their income is increasing and the lifestyles are changing. There are as many middle-income households in the
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RURAL AGRI- MARKETING IN INDIA - WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCE IN INDIA ABSTRACT Around 700 million people‚ or 70% of India’s population‚ live in 6‚27‚000 villages in rural areas. 90% of the rural population is concentrated in villages with a population of less than 2000. Rural marketing is as old as the civilization. Surplus of agro - products are exchanged in earlier days in the barter system. The introduction of currency‚ transport‚ and communication has increased the scope
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for FMCG companies Author Source References sreekanth reddy‚ MBA II Mktg Forthright 1. Marketing Management‚ Phillip Kotler 2. site.securities.com 3. FT.com 4. The Economist 5. www.wikipedia.org Document Type Secondary Analysis Subject Date Abstract The FMCG sector is undergoing a slow but definite change towards higher productivity gains in spite of decreasing retail prices. In this scenario it is important for the companies to innovate‚ use economies of scale and find new markets and segments
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even they have lot of opportunities to travel it still has some negative consequences in form spreading diseases‚ crime ad so forth. Globalization The globalization lacks precise definition‚ however‚ the term globalization covers a wide range of distinct political‚ economic‚ and cultural trends. It has quickly become one of the most fashionable buzzwords of contemporary political and academic debate. Globalization is often used as synonym for phenomena such as free market‚ economical liberalization
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What are the top three most critical challenges Disney will address this year? Challenges are inevitable for any business looking to stay on top of the dreaded fiscal cliff. Disney has three challenges this year that they will be tackling head-on. First‚ as the Walt Disney Company official press release from July 12‚ 2013 states‚ “New York‚ NY & Burbank‚ Calif.‚ July 12‚ 2013 – 21st Century Fox‚ NBCUniversal and The Walt Disney Company today jointly announced that they will maintain their respective
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the stability of the market‚ various factors in the farm sector can better manage their activities in an environment of unstable prices through derivative markets. These markets serve a risk -shifting function‚ and can be used to lock -in prices instead of relying on uncertain price developments. There are a number of commodity-linked financial risk management instruments‚ which are used to hedge prices through formal commodity exchanges‚ over -the-counter (OTC) market and through intermediation
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Phase 3 (Years 3-4): KZR eBike Product Launch and Test Market Phase In Phase 3 Kent will produce both a men’s and women’s line of KZR eBikes. A decision will be made about which regions to release Kent’s inaugural eBikes and metrics will be put in place to evaluate the success or failure of their innovation initiative. If their initiative is deemed successful‚ Kent will enter into full scale production in Phase 4. Assuming that Kent and ZLEV have made several attempts to fine-tune their initial
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Case study E-business strategy development: an FMCG sector case study M. Webster‚ R. Beach and I. Fouweather University of Bradford School of Management‚ Bradford‚ UK Abstract Purpose – This paper sets out to discuss the development of an e-business strategy by a UK soft drinks company. It is based within the Fast Moving Consumer Goods (FMCG) sector (also known as Consumer Packaged Goods)‚ which is characterised by powerful retailers‚ tier-1 suppliers of industrial end-products and ingredient/raw
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BHARAT WITH INDIA Anwesha Banerjee Trainee Teaching Associate‚ Indian Institute of Management‚ Kolkata; Worked as journalist in Anandabazar Patrika Email : anweshabanerjee2006@gmail.com Abstract: Development Communication is relatively new in the study of mass communication‚ but the reach is much wider than its parent. In the end years of World War II‚ Development Communication emerged as a field as a combination of political and economic factors in Asia‚ Africa and South America namely the third
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