CHENNAI Post Graduate Diploma in Management Batch 2012-14: Chennai Empirical Study Progress Report - I Title of Project: The right Marketing Communication Mix that can help L’Oreal increase its Shampoo Market Share in the rural market. Abstract of the Study (500 words): This paper aims at devising the right kind of Marketing Communication Mix for L’Oreal‚ that can help it to increase its market share in the rural market‚ both effectively and efficiently. L’Oreal Group is the world’s largest cosmetics
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Viewers Perception towards Surrogate Advertising & its Challenges Objective The objective of the study is to understand the challenges faced by companies and the strategies that could be followed to overcome these challenges. To identify and analyse challenges existing for companies and agencies in surrogate advertising. To suggest ideas to strengthen any company’s position in the market. To come up with possible strategies and ways to deal with these challenges. To identify the parameters
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SYNOPSIS OF BUILDING YOUR COMPANY’S VISION SUBMITTED TO Mr. (designation) BY Truly great companies‚ that enjoy enduring success‚ have a vision and they understand the difference between what should never change and what should be open for change. Vision provides guidance in this context. It has two parts: core ideology and envisioned future. Core ideology is a discovery process‚ but setting the envisioned future is a creative process. The basic dynamic of visionary companies is to preserve
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Luck or Opportunity Oprah Winfrey once stated in an interview “luck is a matter of preparation meeting opportunity”. With that said‚ I do believe it is true. There are some instances that in the past if the opportunity and the preparation didn’t happen then the luck never would have happen. There are examples I would like to mention to show that if it wasn’t for the opportunity then the luck never would have. Christopher Columbus was credited with discovering the new world .If not for the
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Running head: PRODUCT & PRODUCT MARKETING Rochelle Russell Unit 2 Individual Product Products & Product Marketing MGMT422-1103A-09 Triangle Solutions Product There are several people that love to take pictures of their families or special events and put them in scrapbooks. The new product that I am proposing is a photo paper that already has a background scene on it and individuals can still print their picture on top of it to make it look even more special. Mostly everyone
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Case Study : (Product) RED Can a T-shirt Save the World? 1. The concept RED was founded in 2006 by Bono and Shriver. It’s mission is to raise awareness and funds to help get rid of HIV/AIDS in africa. The product RED is licensed to partner with various companies‚ one of which is Gap. Red’s partnership with Gap is an amazing way to improve its image as it attracts the public in different ways. I believe that Gap is not in it for the money as they were ready to give 100 percent of its profits
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Introduction I choose an article titled The ‘Inside-out’ and ‘Outside-in’ Approaches on Students’ Perceived Quality: An Empirical Evaluation by Kwek Choon Ling‚ Lau Teck Chai‚ Tan Hoi Piew‚ for this assignment (Write up 1: Synopsis) due to my interest on service quality topic in Malaysia private higher education institution. This article is focusing on the evaluation and validation of the overall students’ perceived service quality in private higher education institution in Malaysia by using mixture
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Opportunities 1. Kfc Malaysia KFC began with Colonel Harland Sanders. Today‚ KFC Malaysia continues to serve finger lickin’ good‚ succulent pieces of chicken. The flavourful blends of 11 herbs and spices give KFC’s delicious aroma. KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome‚ complete and satisfying meal. In 2006‚ the successful first steps were taken to rebrand our Rasa Ayamas
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Future of rural Markets RURAL MARKETING-THE FUTURE OF INDIAN INDUSTRY. Indian agricultural industry has been growing at a tremendous pace in the last few decades. The rural areas are consuming a large number of industrial and urban manufactured products. The rural agricultural production and consumption process plays a predominant role in developing the Indian economy. This has designed a new way for understanding a new process called Rural Marketing. The concept of rural marketing has to
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(2003) describes an entrepreneurial opportunity as: “...a situation in which a person can create a new means-end framework for recombining resources that the entrepreneur believes will yield a profit. This definition of an entrepreneurial opportunity is useful in that entrepreneurial opportunities are about two things: something happening in the environment (resources) and something to do with the individual (creation‚ beliefs‚ recombination). Since opportunities are not always profitable the key word
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