Rural Marketing System in the North Eastern States: Problems‚ Diagnosis and Strategy Perspective Introduction … : Agricultural Marketing system in North-Eastern States … : Rural Marketing system in Assam … : Rural Marketing system in Tripura … : Agricultural and Rural Marketing system in Meghalaya … : Perceptions of farmers on Rural Marketing … : Promoting Agribusiness Marketing Channels … : Development of Marketing Infrastructure for Farmers … : Summary and Recommendations … INTRODUCTION
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1. Introduction to Rural Credit In modern world credit has become one of the crucial inputs. The co-operative credit societies were‚ in the past and even now‚ the most important source of credit to the farmers. Since 1969‚ commercial banks are also financing agriculture because of `social control’. There has been tremendous increase in the bank branches in the rural areas‚ Govt. has adopted the policy of `multi-agency approach’ in agricultural credit‚. At present‚ primary agricultural co-operative
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Industry – FMCG FMCG – Fast moving consumer goods Companies - ITC‚ HUL ‚ Nestle India ‚ Dabur ‚ Godrej Consumer Products The Indian FMCG sector is the fourth largest sector in the economy with an estimated size of Rs.1‚300 billion. The sector has shown an average annual growth of about 11% per annum over the last decade. Unlike the developed markets‚ which are prominently dominated by few large players‚ India’s FMCG market is highly fragmented and a considerable part of the market comprises
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Aging in a Rural Community Wanda W. Jones Webster University Introduction Living and aging in a rural community has many challenges. The aging of America in rural communities has gone from being the prominent lifestyle of American citizens to approximately a quarter of the country living in rural areas. Because elders prefer to remain in their homes and age in place‚ living in rural communities presents barriers that are not easily overcome. Transportation is a critical component of aging
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of your choice? 2. Distinguish between Market Segmentation and Product Differentiation? Describe the bases that you will use in segmenting the market for the following products: a) Hair dryer b) Low calorie sweetener 3. Write notes on:- a) Marketing Research as a toll of decision making b) Functions of Packaging c) Stages in new product development d) Product Life Cycle 4) Explain the following: a) The buyer – decision process for new products? b) Different types of purchase Decision
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The Problems and Prospects of Rural Development in Bangladesh: A study on some selected geographic area. Chapter 1 1.1 Introduction Bangladesh with its 38% people living below poverty line and 18% living in absolute poverty is suffering from acute rural-urban economic disparity coupled with illiteracy‚ lack of proper health and sanitation facilities. The country’s economy is basically an agrarian one with vast majority living in rural areas. The agriculture sector is unable to provide any
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and a mature product market. Regardless of the value of every product‚ they all progress through a product life cycle. The phase starts with the introduction of the product and gradually moves to growth‚ maturity and finally be replaced by new improved products or naturally decline. Each of these stages of product life cycle requires a different marketing mix and research. The life of a product is the period over which it appeals to customers. The sales performance of any product rises from nothing
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The Career Opportunities for BSHRM Graduates The research aims to determine the performance of the Hotel and Restaurant Management graduated students particularly in University of Caloocan City – Camarin Campus. The researchers would like to know whether they excel on their chosen career. They decided to take on this study to know and understand different opinions from the BSHRM graduating and non- graduating students. As we all know‚ as we all know‚ the Bachelor of
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Equal opportunity is a stipulation that all people should be treated similarly‚ unhampered by artificial barriers or prejudices or preferences‚ except when particular “distinctions can be explicitly justified. The aim according to this often "complex and contested concept" is that important jobs should go to those “most qualified” – persons most likely to perform ably in a given task – and not go to persons for arbitrary or irrelevant reasons‚ such as circumstances of birth‚ upbringing‚ friendship
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The Gnostic Gospels Synopsis Chapter 1 In this chapter Pagels examines the history of Christ’s resurrection and how the Gnostic and orthodox versions differ. The orthodox Christians adopted the literature view of the resurrection‚ while the Gnostic texts revealed a more symbolic interpretation; say that those who experienced Christ’s resurrection did so as more of a spiritual manner than a physical one. Pagels notes‚ however‚ that the New Testament includes interpretations of the resurrection
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