MK110 Midterm Exam 1. Visit www.thecoca-colacompany.com/socialmedia/ where you’ll find Coca-Cola’s social media policy. Identify the three key components WOMMA recommends be included in a corporate social media policy. How could the policy be improved? 2. What is a monetization strategy? Visit Twitter.com and explain how Twitter monetizes its business. Do the same for FourSquare. 3. What are the characteristics common to communities‚ whether offline or online? 4. Analyze a brand profile
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Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms and Facts) Level 2: Conceptual (Understands Concepts and Principles) Level 3: Application (Applies Principles) There Is More to Anheuser-Busch than Meets the Palate (pp. 81-82) 1‚ 2‚ 3‚ 4‚ 5 Nature and Significance of Marketing Ethics (pp. 82-83) 6‚ 7‚ 8‚ 10‚ 11‚ 22‚ 23‚ 9‚ 11‚ 12‚ 17‚ 18‚ 19‚ 20‚ 21‚ 13‚ 14
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MARKETING IN A CONNECTED WORLD IMPACT OF SOCIAL NETWORKS ON PROMOTION AND ADVERTISING STRATEGY Existing literature on impact of social networks‚ their underlying structure‚ characteristics of consumer in context of these network and process of contagion is reviewed in this paper and analysis on the impact of various concepts discussed above on advertising and promotion strategy of product and services is performed. BHARAT SINGHAL 27-Feb-14 ACKNOWLEDGEMENT The present work is an effort to throw
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Social Media and Marketing Module 6 TurboTax has strong name recognition from Intuit’s software Quicken. How did this affect the company’s Twitter strategy? TurboTax‚ tax software maker‚ had customers very passionate about their software and it was greatly useful for them for only a short period of time which was during tax season (Barker‚ 2013). The company started a customer retention program when brought in some needed expertise to the space Barker‚ 2013). The company figured they
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SOCIAL MARKETING PLANNING PROCESS Good morning‚ ladies and gentlemen. Thank you for coming. I’m delighted to be with you today. Let me start by introducing myself. My name is Thu Hường. Now I’m in the marketing department. This morning I’d like to talk to you about social marketing planning process. I will divide my presentation into four parts. Firstly‚ where are we? Secondly‚ where do we want to go? Thirdly‚ how will we get there? Finally‚ how will we stay on Course? My presentation will
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6: There are three different marketing channels: Communication‚ Distribution and Service. There are six different environmental factors: Demographic‚ economic‚ political-legal‚ technological‚ natural‚ socio-cultural. 7: Major social forces: Network information technology Globalization Deregulation Privatization Heightened competition Industry convergence Retail transformation Disintermediation Consumer buying power Consumer participation Consumer resistance Deregulation
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Title of dissertation: Social Media as Marketing Instrument In Module Quantitative Business Research Methods Lectured by Prof. Dr. Josef Neuert Authors: Cenk Yildirim Table of Contents 1. Introduction 3 2. Overview of Social network 4 2.1 Definition 4 2.2 Types of Social Network 4 2.3 Social Network as a Marketing tool 6 3. Previous Research 7 4. Hypothesis 8 5. Research Design 9 5.1 Nominal and ordinal scaled questions 9 5.2 Demographic Data 10 5
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Social Marketing Impact Analysis Name School attending Abstract Social Media is important today and the future it will only get better. In this paper‚ you will learn what social media networks I find most influential on my personal choices and why‚ how social media is a reliable tool when promoting public policy‚ and how social media will play on consumer behavior in the future. Social Marketing Impact Analysis Social media is extremely important in today’s society. According to Merriam-Webster
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Warsaw Ghetto Uprising Warsaw was the largest Jewish community in Europe before World War I. After the start of World War I‚ the Nazis invaded Warsaw and turned it into a ghetto. Jews were kept in Warsaw until they could be transported to the Treblinka death camp.The Germans packed Jews into the ghetto from surrounding areas. The ghetto housed from 400‚000 to 500‚000 Jews at its peak. The Warsaw ghetto was so crowded that people were housed about nine people per room‚ still leaving people homeless
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focused differentiation strategy. It focuses on singles seeking a serious relationship and long-term compatibility. It distinguished itself from other sites by using a unique matching algorithm. They have also invested substantial resources into marketing and R&D. Problem Statement: eHarmony has opened the door to their competition by declining potential customers as a way to ensure quality control. eHarmony ’s CEO must decide how to react to imitations of its business model‚ encroachment by competing
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