UNIVERSITY OF JYVÄSKYLÄ School of Business and Economics SOCIAL CRM AND DIGITAL MARKETING COMMUNICATION IN B2B RELATIONSHIPS Marketing Master’s Thesis December 2011 Author: Marjo Himanen Instructor: Heikki Karjaluoto JYVÄSKYLÄ UNIVERSITY SCHOOL OF BUSINESS AND ECONOMICS Author Marjo Himanen Thesis Title Social CRM and Digital Marketing Communication in B2B Relationships Major Subject Object of the Study Marketing Master’s Thesis Month and Year Number of Pages December 2011 85 + appendices
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Contents 1 Introduction 3 2. Literature review 3 2.1 Social Media 3 2.2 Social Networking sites 4 2.3 Marketing through Social Media 4 2.4 Brand awareness 5 2.5 Electronic Word-of-mouth and Brand awareness 5 2.6 Customer engagement and Brand awareness 6 3 Conclusion and recommendation 7 References 8 Social media marketing as a tool and creating brand awareness 1 Introduction Marketing communications are a part of marketing mix which companies use to increase sale‚ connect with
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References: --------------------------------------------------------------------------------ix Social media as a marketing tool: The case of Coca-cola Integrated marketing and communications 401 Roosevelt University Oluwatosin Timothy Adeniran
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How social media can influence a marketing campaign There are three stages in developing an effective marketing communications campaign – in other words‚ telling your target market customers about the benefits of your product. The first stage is engaging the target market in the marketing campaign to let them know that you‚ as a marketer‚ understand their needs‚ wants and aspirations. A well-known manufacturer with an Australian brand that has been called iconic decided that its product
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1) What is the impact of social media on consumer behavior and marketing? How are companies monetizing this technology? The impact on consumer behavior and marketing is huge. With the huge growth in ecommerce‚ the use of social media has become a great tool for companies to understand their customers like never before. Companies are monetizing this technology in many ways; whether it’s from crowd sourcing‚ receiving immediate feedback from customers‚ or simply using social media as an additional source
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Social Media Erica Jones Gus Weekley‚ JD Leg 100 (Business Law) November 2‚ 2013 Social Media plays a vital role in all aspects of businesses nowadays. It has helped in turning communications into interactive dialogues among organizations‚ communities and individuals which has led to a much proper propagation of information. It may include web based or mobile based technologies and the existence in multiple forms has made it all the more tempting and has become a
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“Slavery and Its Effect On The Uprising Of A New World” In the 17th century‚ Africans were taken from their homeland and forced into slavery in the New World. Once there‚ they were exploited for profit by European settlers. Despite mainstream historical accounts‚ it was African-Americans who built the foundation of the American economy‚ which eventually made it a super power. This essay will illustrate how Blacks survived in a hostile‚ racist environment by specifically looking at the psychological
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SECTION IV. MARKETING STRATEGY Promotion Promotional Strategy: The promotional strategy will depend on the four elements of the promotional mix. According to Lamb‚ et al.‚ (2012)‚ a company’s promotional strategy is their use of the elements of promotion: advertising‚ public relations‚ personal selling‚ and sales promotion. (p. 249). The prototype will be marketed to persuade and convince consumers of the advantage of purchasing the new product from Levis Strauss. Levis Strauss will advertise
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1 6 CHAPTER Advertising‚ Publicity‚ and Sales Promotion In the summer of 1965‚ 17-year-old Fred DeLuca was trying to figure out how to pay for college. A family friend suggested that Fred open a sandwich shop—and then the friend invested $1‚000 to help get it started. Within a month‚ they opened their first sandwich shop. From that humble start grew the Subway franchise chain with more than 33‚000 outlets in 91 countries. Targeted advertising‚ timely publicity‚ and sales promotion have been
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JBR-07662; No of Pages 7 Journal of Business Research xxx (2012) xxx–xxx Contents lists available at SciVerse ScienceDirect Journal of Business Research Green marketing ’ functions in building corporate image in the retail setting☆ Eunju Ko a‚ Yoo Kyung Hwang a‚ Eun Young Kim b‚⁎ a b Yonsei University‚ Department of Clothing & Textiles‚ Yonsei University‚ Seoul‚ Republic of Korea Chungbuk National University‚ Department of Fashion Design Information‚ 410 SungBong Ro‚ Cheongju‚ Chungbuk
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