MAGISTER MANAGEMENT UNIV. MERCU BUANA STUDY CASE MARKETING MANAGEMENT Samsung Electronics Company : Question for Study Case discussion: 1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing mix policies? 2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand? 3. As Chief Marketing Officer‚ what are Kim’s role and responsibilities? 4. What does Samsung (and Kim) have to do to become one of the top ten brands
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| |Due Date: |26 May‚ 2007 | | | *please delete as appropriate Assignment Topic: Individual Assignment – Case Study Student Declaration: This assignment is entirely my own work except where I have duly acknowledged other sources in the text and listed those sources at the end of the assignment; I have not previously submitted this work
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Executive Summary Accounting Issues: Fraudulent Accounting Practices • $11 Billion Accounting Fraud over 3 years (1999 – 2002) by understatement of operating expenses of $7B through improper release of accruals and improper capitalization of operating expenses • management promoted culture fixed on the numbers • board of directors’ failure to scrutinize billion-dollar acquisitions • excessive loans to executives in order protect stock prices Financial Overview of WorldCom (in
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corporation‚ Lima Corporation. Lisa will be exchanging $50‚000 cash in exchange for 50 shares of stock in Lima. Matthew will be contributing land which has a $35‚000 adjusted basis and a $50‚000 FMV‚ also in exchange for 50 shares of stock in Lima. ISSUE: When assets are exchanged for stock and control in a newly formed corporation‚ what are the tax and financial accounting implications of those transactions to Lisa‚ Matthew and Lima Corporation? LAW: 1. IRC Section 351(a) Transfer to corporation
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5.2 Proposal to Expand Into Corporate Advertising Videos VYP has been approached by Zubinos Coffee Shops Ltd to produce a corporate advertisement. This has highlighted the need and opportunity for VYP to venture into advertising which may improve costing and profit margins. Social media advertising is a huge and growing business. Social advertising revenue is forecasted to increase by 194% to reach $15 billion by 2018. Facebook‚ Twitter and Google+ are the most popular social networks with search
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then only to perform specifically defined functions. Because of this‚ the physical access to the server room has been classified as an IT General Control. For Application Control‚ it talks more to automated controls that apply to the processing of individual transactions. They include such controls as edit checks‚ validations‚ calculations‚ interfaces‚ and reporting. Because of it being more automated and IT verification‚ the system requiring a complete and valid order number and only allowing a purchasing
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Systemic Competitiveness and Local Economic Development Paper for Publication in Shamim Bodhanya (ed.)‚ Large Scale Systemic Change: Theories‚ Modelling and Practices Jörg Meyer-Stamer jms@mesopartner.com Duisburg January 2008 mesopartner local economic delivery www.mesopartner.com Content 1 2 3 3.1 3.2 3.3 3.4 4 5 6 6.1 6.2 7 Introduction The concept of Systemic Competitiveness Systemic Competitiveness at the local level From the supranational to the local level What do we mean
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I think teenage driving should not be raised and remained the same. Driving can be complicated for people that haven’t experienced it at all‚ especially‚ the ones that are nervous and seen the downsides of driving on drivers education. Getting the teens to drive vehicles can overcome their fear and help them learn more outside. Not only that‚ but it also have them get used to land vehicles they are already familiar with the roads‚ the signs‚ etc. Early driving comes with three good benefits such
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personal injury case. His wife Jane Smith accompanies him during your meeting because she has some additional tax planning advice to ask of you. ROLE: After reviewing John and Jane Smith’s points of view‚ it will be your turn as a tax professional to decide on the best course of action from a tax perspective on their issues. Prepare a three page memo (at least 900-1‚500 words per page) to John and Jane Smith addressing the issues presented. PLAYERS: JOHN SMITH ESQ. “I worked on this case for over two
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What is Systemic Lupus Erythematosus (S.L.E) Systemic Lupus Erythematosus is a chronic autoimmune disease which causes inflammation of your joints‚ tissues‚ and organs. The inflammation presents itself as heat‚ pain‚ swelling and redness. SLE is a variable disease that doesn’t take any one particular course; therefore its unpredictability makes it even more devastating. No two people will experience the same disease symptoms or severity level. As S.L.E progresses there will be periods of
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