DIFFUSSIONIST THEORY Diffusion is the process by which new information‚ idea or concept or a product is accepted by the people in the society or a target or consumer group. Diffusion theory is basically‚ referring to the way in which innovations are communicated to different part of society with some similar characteristics. The theory is also known as the Diffusion Innovation Theory in most cases‚ the concept of this theory depicts the spreading of consumption of an innovation‚ through communication
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NATIONAL OPEN UNIVERSITY OF NIGERIA COURSE CODE :MBA 731 COURSE TITLE: ORGANISATION BEHAVIOUR AND THEORY 1 MBA 731 ORGANISATION BEHAVIOUR AND THEORY Designed by: Written by: Josef Bel-Molokwu‚ PhD Josef Bel-Molokwu‚ PhD 2 COURSE GUIDE MBA 731 - ORGANISATION BEHAVIOUR AND THEORY TABLE OF CONTENT 1.0. 2.0. 3.0. 4.0. 5.0. 6.0. 7.0. 8.0. 9.0. 10.0. Introduction 3 3 3 3 3 3 4 4 4 4 Course Content Course Aims Objectives - Course Materials Study Units - The Modules
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society. Equity theory is social justice theory‚ designed by Adams in 1963. It claims that individuals review the inputs and outcomes of themselves and others‚ and in situations of inequity‚ experience greater cognitive dissonance than individuals in equitable situations. This kind of equity is perceived as social justice in society (or company‚ or any other environment that involves individuals). Equity theory draws from exchange‚ dissonance‚ and social comparison theories in making predictions
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Bullet Theory The magic bullet perspective‚ also called the hypodermic needle model‚ is a model for communications. Magic bullet theory has been around since the 1920s to explain “how mass audiences might react to mass media‚” reports Media Know All. According to University of Twent in the Netherlands‚ the theory states that mass media has a “direct‚ immediate and powerful effect on its audiences. History Several factors‚ including widespread popularity of radio and
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Running head: Leadership Theories Leadership Theories Leadership Theories Leadership is a complex phenomenon‚ involving the constant interaction of three essential elements: the leader‚ the followers‚ and the surrounding situation or context (Wren‚ 1995‚ p. 125). Enhancing leadership requires extensive knowledge about each element and the relationships of each element to the other. The execution of this knowledge determines the quality of the leadership skills‚ which is essential to the
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Running Head: Culture on Health Care Nursing Using Leininger’s Cultural Theory. Name Instructor Course Institution Date Abstract This write-up is an analysis of cultural effects on health care using Leininger’s cultural care theory. It will be focusing on an Indian family who reside in the US and using the US health care facilities. Introduction Leininger’s cultural care theory is used to explain the relationship between culture and health care delivery
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Explain the theories of aging Ageing is the changes in a person over time. Ageing in humans refers to a multidimensional process of physical‚ psychological‚ and social change. Population ageing is the increase in the number and proportion of older people in society. Population ageing has three possible causes: migration‚ longer life expectancy‚ and decreased birth rate. Ageing has a significant impact on society. Young people tend to push for political and social change‚ to develop and adopt new
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Theory Z is a management philosophy that stresses employee participation in all aspects of company decision making. It was first described by William Ouchi in his book Theory Z- How Man American Business Can Meet the Japanese Challenge. Theory Z incorporates many elements associated with the Japanese approach to management‚ such as trust and intimacy‚ but Japanese ideas have been adapted for use in the United States. In Theory Z organizations‚ managers and workers share responsibilities; the management
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Topic: Rational Choice Theory Rational Choice Theory With the exception of a person who has a severe mental disability‚ every human thinks and weighs out the benefits and the consequences of a crime they are about to commit. People do not get as much credit for committing a crime as they should and this can result in getting a lesser punishment. Rational choice theory states that law violating behavior is the result of carful thought and planning. This theory has been used by many scientists
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theoretical perspective The theory of Porter is a study which works as a tradition that is related to the neo-classical economics with the nature of self adjusting nature of markets. The theory of Porter places innovation and industrialisation of geographic which is one of the number of theories for competitive advantages which aims at the process and development (O’Connell et al.‚ 1997). The industries which work within the nations are focused by the Porter’s theory. Competitive advantage is given
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