CONSUMER ACCEPTANCE OF MOBILE MARKETING: A THEORETICAL FRAMEWORK AND EMPIRICAL STUDY Hans H. Bauer University of Mannheim hans.bauer@bwl.uni-mannheim.de Tina Reichardt University of Mannheim tina.reichardt@bwl.uni-mannheim.de Stuart J. Barnes University of East Anglia stuart.barnes@uea.ac.uk Marcus M. Neumann University of Mannheim marcus.neumann@bwl.uni-mannheim.de ABSTRACT With the emergence of high speed wireless network technologies and the increasing market penetration of mobile phones the global
Premium Marketing Mobile phone
2011 International Conference on Communication Systems and Network Technologies Token Based Authentication using Mobile Phone Parekh Tanvi SIMS‚ Indore tanvi.parekh@sims-indore.com Gawshinde Sonal SSSIST‚ Indore sonal209@yahoo.co.in Sharma Mayank Kumar IET-DAVV‚ Indore leomayank @yahoo.com Abstract: Digital identity is the key representation of user and getting most crucial subject for information security. The password based authentication is weak solution and no longer adequate. User select static
Premium Authentication Password
Individuals to Adopt Mobile Banking FACTORS AFFECTING INDIVIDUALS TO ADOPT MOBILE BANKING: EMPIRICAL EVIDENCE FROM THE UTAUT MODEL Chian-Son Yu Department of Information Technology and Management Shih Chien University # 70‚ DaZhi Street‚ Taipei‚ Taiwan csyu@mail.usc.edu.tw ABSTRACT Fast advances in the wireless technology and the intensive penetration of cell phones have motivated banks to spend large budget on building mobile banking systems‚ but the adoption rate of mobile banking is still underused
Premium Bank Online banking Mobile phone
per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new product entering a saturated market‚ the pricing should be low if not the cheapest product out in the market. This age group (14-24 year olds) does not have a lot of spending money‚ if it is their own‚ or the parents’ do not want to pay a huge phone bill. The second pricing structure that would appeal to Virgin Mobile is pricing their product in the middle or average
Premium Pricing Mobile phone Marketing
Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration
Premium Virgin Group Richard Branson Pricing
White Paper MOBILE COMMERCE The Future Is Here Find ever ything you need to se ll onlin 10‚ 3d dcart.com ©20 e visiting www.3 cart. All Rights Reserved. Mobile Commerce - White Paper 2 Abstract Mobile commerce was born in 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in Finland. They used SMS text messages to send the payment to the vending machines. In 1997‚ the first mobile phone based banking service was also launched in
Premium Mobile phone
Abstract The last few years have witnessed a dramatic boom in the wireless communications industry‚ hence increasing the number of users of mobile communication devices. This magnified the need for a more e client and reliable signal scrambler. This paper deals with the Mobile Jamming Technology. A mobile Jammer is an instrument which is used to prevent mobile phones from receiving signals from the base stations. This can be used in practically at any location‚ but are mostly found in places where
Free Mobile phone
net Marketing: Mobile Channel September 2003 Mobile Marketing A Primer Report …At last an effective marketing Kurt Lyall +44 (0) 207 808 7838 klyall@firstpartner.net Putting your message in their pocket Executive Summary Mobile marketing is more than a trendy new media channel; it is a powerful communication tool with considerable audience reach and awareness. Over 85% of the population in the UK use a mobile phone and 80% across Western Europe. With such high penetration‚ mobile marketing campaigns
Premium Marketing Mobile phone
Report On Mobile Banking Introduction The last time that technology had a major impact in helping banks service their customers was with the introduction of the Internet banking. Internet Banking helped give the customer’s anytime access to their banks. Customer’s could check out their account details‚ get their bank statements‚ perform transactions like transferring money to other accounts and pay their bills sitting in the comfort of their homes and offices. However the biggest limitation
Premium Mobile phone Bank Online banking
m-banking Mobile banking and economic development: Linking adoption‚ impact‚ and use Jonathan Donner‚ Microsoft Research India Camilo Andres Tellez‚ London School of Economics and Political Science Reference Information: This is a preprint of an article whose final and definitive form has been published in the Asian Journal of Communication‚ © 2008 Asian Media and Communication Center; available online at informaworldTM at http://www.informaworld.com/openurl?genre=article&issn=01292986&volume=18&issue=4&spage=318
Premium Mobile phone