Understanding the Creative Media Sector. Assignment 4 unit 7 Nolan Benson Nolan Seth Benson Assignment 4 Unit 7 CONTENTS PAGE Page 1&2 – INTRODUCTION Page 3&4 – PRO’S AND CON’S OF FREELANCING Page 5&6 – IMPORTANCE OF NETWORKING Page 7&8 – VARIETY OF EMPLOYMENT ROLES Page 9&10 – OTHER IMPORTANT INFORMATION Page 10&11 – CONCLUSION&BIBLIOGRAPHY INTRODUCTION When you make
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Gender and Society Advertisements are not the only medium that should be blamed for how the media effects people today. Books‚ movies‚ TV commercials‚ and television shows all show how much we as a people have changed our views of sexuality and beauty since the modest times of before. Sex has become more openly accepted as more half naked men and women appear on media devices all around us. People made a huge scene when Elvis was seen “shaking his hips” on public television and he had to be censored
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CHAPTER ONE INTRODUCTION 1.1BACKGROUND TO THE STUDY As the need for more efficient business practices arise in the area of business to consumer relationships‚ businesses in the 21st Century and beyond seek to explore new and effective advertising channels to drive services that will offer the opportunity for business expansion‚ profit maximization while at the same time ensuring consumer satisfaction. Traditional shopping activities require a lot of effort on the part of the consumer and include
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Social media: does it fit in the marketing mix? In recent years marketers have taken notice of the new phenomenon known as social media. This new “craze” has swept the general public of the world‚ and left marketers and advertisers with questions. How does all this fit in the current marketing mix? In the following paragraphs I would like to discuss three similarities and differences that social media holds with traditional advertisement. The first‚ and probably most obvious‚ is the similarity
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Burlington Coat Factory Social Media and PR This week‚ I looked at the social media activity of T.J. Maxx and Burlington Coat Factory on Instagram‚ Twitter‚ and Facebook. In terms of Instagram‚ T.J. Maxx seemed to focus on spring fashions and trends this week. The pictures they used were sent to them by followers‚ whom they tagged and acknowledged in their posts. I thought this was a smart business strategy‚ because not only were they showcasing their clothes on social media‚ but also they were also giving
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READING CLOSELY FOR DETAILS CHECKLIST I. APPROACHING TEXTS Reading closely begins by considering my specific purposes for reading and important information about a text. II. QUESTIONING TEXTS Reading closely involves: 1) initially questioning a text to focus my attention on its structure‚ ideas‚ language and perspective then 2) questioning further as I read to sharpen my focus on the specific details in the text. III. ANALYZING DETAILS Reading closely involves thinking deeply about the details
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| Gender Stereotypes in Advertising and the Media | | | | | | According to Surviving for Thriving‚ a nonprofit organization that helps victims of rape and sexual assault‚ one out of every six American women has been the victim of an attempted or completed rape in their lifetimes. This means that a total of 17.7 million women have been victims of these crimes. While these numbers may or may not come as a shock to you‚ the real surprise is where they start (Surviving to Thriving‚ 2008)
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Is facebook and other social media suitable advertising measures for companies today? Background Over the past few years our economy has not fared so well. Businesses had to devise plans to keep customers and attract new customers‚ whichever way possible. Companies had to come up with better ways of advertising‚ and by keeping up with the global trends‚ they realized that technology has evolved so much that many people spend most of the time at a computer or are on their cellphones. The companies
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Domino’s Case Study 1.What are the benefits for the Domino’s brand for selecting this media strategy Lydia Reaching a large audience Attitude and personality of show differentiate brand Differentiated Domino’s by personality‚ not simply product or innovation Allowed Domino’s to own a property Allowed Domino’s to be aired every day of the year AND at dinner time Acted almost like promotion as advertisement encouraged an immediate response given consumers would see it at dinner time and then feel
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* The Nature of Advertising Ethics in the Media * The purpose of this paper is to inform audiences about the nature of the ethical standards in today’s media. * Introduction * The industry of advertising is very illustrious and lucrative. While the glamour and humor of advertising may be entertaining‚ the question of it being ethical is often a concern. The ways that some advertising companies do business are often accused of being unethical due to their “embellishment” of some products
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