Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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Ice Ice Baby‚ Under Pressure In 1981‚ Queen released a song featuring David Bowie title “Under Pressure.” The song was a huge success and was recently listed as VH1’s 31st best song of the 1980’s. 11 years later in 1991‚ Vanilla Ice recorded “Ice Ice Baby‚” which was so popular it ended up being the 1st rap song to ever reach #1 on the billboard top 100. Why was the song so popular? It had an infectious beat that sounded so new‚ yet so familiar. A few months later Vanilla Ice was approached by
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1.0 Introduction 2.0 How Reggae Reggae sauce attempt’s to attract and retain customers The consumer decision making process Increasing Motivation and Involvement Appealing to values and attitudes 3.0 Reggae Reggae sauce marketing mix Product Price Place Promotion 4.0 Reggae Reggae sauce compared to Nando’s Peri-Peri 5.0 Conclusion 6.0 References 1.0 Introduction This report will show how Reggae Reggae sauce (RRS) attracts and retains customers through the consumer decision making
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top of your base. Commonly used toppings are cheese and sausage‚ cream cheese and cucumber‚ deviled egg or smoked salmon. There is no limit to the food combinations you can use. * Vegetable Appetizers There is an entire category of appetizer that uses vegetables as a base for other foods. Vegetables are either thickly sliced to form a base‚ or stuffed with fillings. For example‚ cucumbers can be sliced and then spread with cream cheese and topped with a piece of tomato. Another idea is to fill
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expected to have a taste of Beach House barbecue and the various street food near the University Shopping Center. Going out for dinner was especially tiresome. Feeling slightly embarrassed‚ I would order a dish sans the meat‚ the seafood‚ the oyster sauce‚ the patis‚ etc. Waiters and friends would look at me in a strange way as if to ask “Anong lasa non?” What’s worse is that people assume that a fresh salad is the only vegetarian dish‚ leaving me hungry all night long. It was the year 2000 when a major
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minced beef * 2 medium onions‚ chopped * 2 sticks celery‚ finely sliced * 2 medium carrots‚ diced * 400 g canned chopped tomatoes * 2 tbsp tomato purée * 500 ml beef stock‚ made with 1 beef stock cube * 1 tbsp Worcestershire sauce * 1 tsp dried mixed herbs * 4 tbsp cornflour * 1 tbsp cold water For the leeky potato topping: * 750 g floury potatoes‚ such as King Edwards or Maris Pipers * 2 tsp sunflower oil * 2 slender leeks‚ trimmed and cut into 1cm
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Brand Preference for Fairness Creams By Dr. L. Manivannan M.B.A.‚ M.Phil.‚ Ph.D. Reader Dept. of Corporate Secretaryship‚ Erode Arts College Erode. Tamilnadu & Mr. K.V. Kannan M.B.A.‚ M.F.T. Faculty School of Management‚ Sri Krishna College of Engineering & Technology Kuniamuthur P.O.‚ Sugunapuram‚ Coimbatore & Mr. Natrayan M.B.A. Annamalai University Chidambaram Abstract Fairness creams have become a vital product for the Indian FMCG companies in increasing their overall
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Cleopatra Beauty & Fairness Cream Executive summary Kohinoor group of industries is preparing to launch a new beauty and fairness cream name “Cleopatra beauty and fairness cream in a mature market. Despite the dominance of fair and lovely‚ Ponds and other establishes brand‚ we can compete because our offering combines exclusive features at a value added price .We have identified that there is a huge demand for quality beauty cream in both national &
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"BUYING BEHAVIOUR TOWARDS FAIRNESS CREAMS" REVIEW OF LITERATURE & PROBLEM STATEMENT In the present era of competition the vary existence of any business depends upon its customer bank. Customer is the king in present business world. Gone are the days when producer or seller used to rule the business world. Today customer is the main pillar on which any business stands. Due to entry of the MNC’s there is cut throat competition in the market. They have already established in urban markets
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Separation of cream from full cream milk using the Disc- Bowl Centrifuge. Introduction:- Cream is usually a dairy product containing high fat percent‚ which can be seen floating on the top before the homogenization process. When the milk is unhomogenized‚ overtime‚ the fat lighter in weight rises to the top. The process in the industries is completely different as they use centrifuges‚ normally called as separators to accelerate the creaming process. Cost of cream totally depends upon its
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