1. PROBLEM STATEMENT: Consumer perception towards Tablet PC and also to find that which factors consumer consider before purchasing of Tablet PCs 2. STUDY INTRODUCTION & BACKGROUND The 21st century is known as the most advanced century of man. With constant inventions & innovations the standard of living has improved to a huge extent. Development of new concepts in various fields has made our life easier & hassle free. The major innovations have taken place especially in
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The Microsoft Tablet PC And why it wasn’t successful Prof. Dr. Bart Van Looy Hanne Gielis‚ Femke Verbeek‚ Roel Jorissen Nicolas Vereecke & Pegah Khoshnevis Group 18 Content Table Introduction 3 A brief history of the Tablet computer 3 Background Microsoft 5 The Microsoft Tablet PC 5 Core failure reasons 7 Too short commercialization timeframe 7 Underperforming technology 7 Lack of concrete management vision 8 Wrong organizational structure 8 Bad marketing 9 External factors
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Philippines is planning to implement the usage of tablets in high school classrooms. “Philippine President Simeon Benigno Aquino III announced during the launch of the country’s new K-12 basic education program recently that the government is eyeing the use of PC tablets in public and private schools in lieu of traditional textbooks.” (Philippine Inquirer) A tablet PC is a wireless‚ portable personal computer with a touch screen interface. The tablet form factor is typically smaller than a notebook
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market for tablets like the Samsung Galaxy Tab is large but still untapped. A lot of people want Internet‚ video‚ and PDA features in one device. The Tablet market is still relatively small compared with general PC market. The market will rapidly increase in coming years due to lower prices and greater power. Its major competitor would be Apple’s iPad. SWOT Analysis Strengths Innovative – The Galaxy Tab has an innovative touch screen that is patented and unmatched by any other tablet today.
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Caitlin A. Meuser Marketing 250 Professor Berger December 10‚ 2010 MARKETING PLAN PROJECT Executive Summary Apple‚ Inc. designs‚ manufactures and markets personal computers (PCs)‚ mobile communication devices‚ portable digital music and video players‚ servers‚ network solutions and related software and services. The company offers different product lines which include Mac computing systems‚ iPods‚ iPhone handsets‚ the iPad portable multimedia and computing device
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has been dedicated to making a better world through diverse business that today span advanced technology‚ with affordable PC brand that pioneered the home computer concept. The first original product was Legend Chinese-character card which was bundled with the imported PC’s it distributed. It launched its first brand PC into the Chinese market 1990. Legend became China’s largest PC maker. It made headline around the world‚ but unknown to the rest of the world. It faced increased domestic competition
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Should Tablets Replace Textbooks? Today‚ there is a debate on whether schools should stay with classic textbooks‚ or take a more advanced approach and use tablets as a replacement for all textbooks. Many schools like Carmel are going about having every student own a tablet for class purposes. This is something that Warren Township High School should really consider. Every student at Warren‚ for many reasons‚ should own a tablet. There is no better substitute for textbooks than a tablet. Studies
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Samsung Hybrid Marketing Plan 1.0 Introduction 1.0.1 Purpose of Report This report involves the development of a marketing plan for 12 months from February 2012 to January 2013 for the launch of Samsung Hybrid Smart TV in February 2013 in Singapore which has new motion feature. Samsung Hybrid is being innovated to satisfy the social needs of technology savvy and family orientated group. As a fast-paced and busy country‚ Singaporeans like to have many features in one device to multitask. In
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businesses (SMBs) and large enterprises‚ including customers in the government‚ health and education sectors. The company was founded in a one-car garage in Palo Alto by William "Bill" Redington Hewlett and Dave Packard. HP is the world ’s leading PC manufacturer and has been since 2007‚ fending off a challenge by Chinese manufacturer Lenovo‚ according to Gartner.[2] It specializes in developing and manufacturing computing‚ data storage‚ and networking hardware‚ designing software and delivering
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Marketing Plan Table of Contents 1 Executive Summary 1 2 Current Market Situation 2 3 Market Description 2 3.1 Growth Divers for the company 3 3.2 Our Target Markets 3 4 Product Review:- 4 5 Competitive Review:- 5 6 Channels and Logistics Review:- 6 7 Sample of Competitive products and pricing 6 8 Strengths‚ Weakness‚ Opportunities and Threat (SOWT) Analysis: 7 8.1 Strength 7 8.2 Weakness 8 8.3 Opportunities 8 8.4 Threats 9 9 Objective and Issues:- 9 10 .Marketing
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