searching innovation. We have variety of models of advertisements before us. Starting from ‘Mile Sur Mera Tumhara’ in 1998 to showcase the nation’s unity in prevailing in linguistic diversity‚ designed by Piyush Pandey and Louis Banks to ‘Hum Mein Hai Hero’ sung by A.R. Rahman in 2012. And we can see the story and brain behind each and every successful advertisement is innovation‚ innovation in thoughts‚ music and presentation. Reasons behind Piyush Pandey‚ National Creative Director Ogilvy &
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Clostridium Difficile People getting medical care can catch serious infections called healthcare-associated infections or HAI’s. One type of HAI which is caused by the germ Clostridium Difficile or C-Diff. In 2015 it was estimated almost half a million infections in the United Ststes‚ and 29‚000 died within 30 days of the initial diagnosis. Those most at risk are older adults‚ who take antibiotics and also get medical care. The CDC provides guidelines and tools for the healthcare population to help
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came across the story of Liu-Hai‚ the God of Wealth and Prosperity‚ who somehow became associated to a three-legged toad in the 10th century China. “As well as doing conjuring tricks with coins‚ he is also the protector of needle makers.” (godchecker) The traditional Chinese coins have a hole in the center‚ - visible in the Chinese Vase‚ as well -‚ and the string can be visible from the distance. To anyone familiar with Chinese Mythology‚ the name of the God Liu-Hai would conjure up images of him
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SUICIDE BOMBING ON THE NATIONAL FRONT Suicide bombing in Pakistan started after 9/11. Today Pakistan is the biggest victim of terrorism. After 9/11 incident‚ Pakistan supported the war on terror in Afghanistan. That war effected Pakistan very much. As border was not sealed so most of the Talibans ran away from Afghanistan to Pakistan. They were given shelter by the people of tribal areas of Pakistan because of their tradition of hospitality and clan bonding. As already Afghans
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Customer Based Brand Equity Model (CBBE) The CBBE model approaches brand equity from the perspective of the customer – whether customer is an individual or an organization. The CBBE model provides a unique point of view as to what brand equity is and how it should best be built‚ measured and managed. The power of a brand lies in what customers have learned‚ felt‚ seen and heard about the brand as a result of their experiences over time. The big challenge for marketers is to ensure that
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everything‚ and knowing‚ he still makes mistakes. Hei Kabeer! Jo manukh rhoz dharam ate asthaan te ja ke bhajn bhagtee karan pecho sara din tagee-fareb de kirat-kamaaee karda hai‚ oho iss galo navakif nahee ke eih maaree gal hai‚ oos da man sabh kuj jaarndaa hai‚ par oho jaarndaa hoeaa bhee (tagee de kamayee vala) paap karee jaandaa hai II Question 3: Baba Naudh Singh differentiated between being educated and literate‚ in the context of spiritual matters. Gurbani itself says that one becomes
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STRATEGY section 1 116 CASE£JKEA: D E S I G N AN D P RI C I N G T h e Swedish retailer dominates markets in 32 countries‚ and now it’s poised to conquer North America. Its battle plan: Keep making its offerings less expensive‚ without making them cheap. Above all else‚ one factor accounts for IKEA’s success: good quality at a low price. IKEA sells household items that are cheap but not cheapo‚ at prices that typically run 30 to 50 percent below the competition’s. While
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July 6‚ 2007 DISTRIBUTION RESTRUCTURING AT UNILEVER PAKISTAN On Jan 01‚ 2002‚ Musharaf Hai presented a new vision at Unilever head quarters in Blackfrairs London for Unilever Pakistan (UPL). The vision stated to be a Rs 38 billion company by 2008. This vision required double digit growth from the first year and Customer & Channel Development (C&CD) had to contribute Rs 30 billion. On her return Hai was determined to realize her vision and to optimize her resources. However‚ Hai’s aides were
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Topic: - Do Indian Police Stations need an Overhaul?? Police‚ the term itself creates an image of a heroic‚ bravo‚ valiant‚ resolute and an undaunted man who takes the oath of protecting his civillians. The Indian police since emerged have undergone several changes. The Indian Police Act (IPA) of 1861 is the current basic governing instrument of the Indian Police system. Police in the Indian colony was modeled after the militaristic Royal Irish Constabulary instead of the civilian London Metropolitan
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NESTLE- A CASE STUDY The product‚ packaging and communication have been revamped. The re-launch campaign‚ which has the tagline‚ ’Kaafi Hai’‚ targets college-goers. After a lengthy hiatus of six years‚ Nestlé has re-launched its chocolate brand‚ Bar One. During this period‚ Nestlé Bar One has been available in the market‚ but was not advertised at all. |[pic] | B Kannan‚ general manager‚ chocolates and confectionery‚ Nestlé India
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