Intl Advertising Jan 26 & 27 Intl Advertising 2015 49th Feb 1 Sunday night Intl Advertising 2015 Why Need a (Strong) Brand ? Intl Advertising 2015 Interbrand 2014 Top 30 Intl Advertising 2015 Brand Valuation by Interbrand https://www.youtube.com/watch?v=tK2ozWQ0HA4 Intl Advertising 2015 Value of a Strong Brand Asset + Future potential + Goodwill + Brand Loyalty Intl Advertising 2015 Intl Advertising 2015 Brand = Product ? Intl Advertising 2015 x Commodity A “commodity”
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TAGLINES OF COMPANIES L&T - We Make the Things that Make India Proud LG - Digitally Yours Sify - Making the Internet work for you Voltas - ACs with IQ Alcatel - Architect of an Internat World Cathy Pacific Airlines - The Heart of Asia MS Office 97 - Work Less‚ Do More Hyundai - Drive Your Way Canon - Delighting You Always Philips - Sense & Simplicity The Economic Times - The Power of Knowledge Cell One - The One for Everyone Cantabill - International
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4 Cultural differences in brand designs and tagline appeals Jong Woo Jun and Hyung-Seok Lee Department of Advertising‚ College of Journalism and Communications‚ University of Florida‚ Gainesville‚ Florida‚ USA Abstract Purpose – The objective of this study is to explore general cross-cultural differences in corporate visual identity between the USA and Korea‚ and to apply Trompenaars’ specific versus diffuse dimension to brand-logos and taglines in the two countries. Design/methodology/approach
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7-Up : The uncola. ABN AMRO Bank : Making More Possible Accenture : High Performance. Delivered Ace Hardware : Ace is the place with the helpful hardware man. Acura : The road will never be the same. Adobe : Better by Adobe. Adobe : Simplicity at work. Better by adobe. Aflac : Ask about it at work. AIG : We know money. AIG or American International Group Insurance Company : We know Money Air Canada : A breath of Fresh Air Ajax : Stronger than dirt. Alka-Seltzer
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Tag that Market – Branding with taglines June 6‚ 2012 By Prerana Majumdar A tagline is a short set of words that companies use to associate with their company or brand. A tagline is an important part of branding. It can be your best brand communication tool‚ if done right. What Taglines Do Good taglines perform three important functions for a brand 1. They cut through marketing clutter and communicate your brand promise in a sticky‚ memorable way. 2. They are an accountability tool in
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Fair and Balanced?: Fox News’ Proud Tagline vs. Its Reality What is the definition of a proper news organization‚ and what are its responsibilities? First and foremost‚ a legitimate news channel must abide by the rules of journalism. Meaning‚ it must deliver reliable and truthful content‚ be proportionate and comprehensive regarding the events‚ perspectives‚ backgrounds and demographics it covers. It must also be wary of misrepresenting or oversimplifying a story‚ respond quickly to inquiries about
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VRR Stone Arch Tagline: Time to touch the sky Locality HBR Layout is one of the prime residential colonies in the northern region of Bangalore. Its spread on both the sides of Outer Ring Road. For you conveyance you can use the Hennur Bus stop‚ which is the nearest one Other point of interest are Sadupadesa College‚ Hebbal-Banadawadi Ring Road‚ HBR Layout 4th Block BDA park‚ etc. Its connected to the National Highway with directly leads towards the International Airport. Nearby places are Bansawadi
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STRATEGIC MARKETING ASSIGNMENT OBJECTIVE: ANALYSIS OF THE TAGLINE OF A COMPANY CASE STUDY: THE PUNCH INDUSTRY‚ IRELAND TAGLINE: “CARING SINCE 1851” The other day I purchased a shoe lace from Tesco’s Supermarket and it was a Punch brand‚ I had never given the company a second thought before except that I had seen a shoe polish with my husband of that name‚ but my attention was caught when I saw the tagline “Caring since 1851” on the product I just bought. I got curious about the company
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LINES A tagline is a slogan which succinctly‚ memorably‚ and descriptively sums up a company or product. The art of crafting a tagline is quite complex‚ and several consulting companies actually specialize in creating taglines for their clients. A well constructed tagline can endure in the minds of consumers for years; some taglines have actually outlived their products. Once a company has a tagline‚ it includes the tagline in all its marketing materials to get the tagline into the minds
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CADBURY ADS – BRAND RECONSTRUCT 1. Tagline – Kuch Khaas hai zindagi mein The advertisements with this tagline are: • The football advertisement with old men in it • The girl with mehendi on her hands • The cricket advertisement These advertisements show that Cadbury is eaten whenever there is something special happening in life. So if the person scores a century in cricket or the old men win the football match or when the girl is about to get married‚ she is shown to be celebrating
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