of a movie poster is to get customers excited about an upcoming movie. To do this‚ there must be various features on the poster. And important feature is the release date. This is used to get customers hyped about the movie. Sometimes there is a tagline which might link to the genre A film trailer is a preview of a new film‚ it is a marketing product. Its main purpose is to advertise the film‚ usually by highlighting the best bits of the film in the trailer‚ so more of the target audience want
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Harley Davidson was the only American brand for heavy weight motorcycle manufacturer. However‚ Harley Davidson faced problems on positioning in its core market segment‚ that is‚ those middle aged male baby boomers‚ since Harley try to gain business from new segments by targeting on female and young users‚ with new bike that acquired features that is small in size‚ which totally contrast with the products being offered by Harley previously. The troubles faced by Harley had been stated and emphasized
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simple and straightforward representation of the fast food joint’s name. Inject your tagline into your logo. When creating a logo‚ don’t immediately assume that people know what your organization is all about. You have to make your logo express something about your company so that viewers will have an idea of what it does or sells. Business‚ especially fast food restaurants‚ usually have a one-liner tagline or slogan that is able to connect with their audience and convey with them their goals
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the audience will know exactly what they are being shown. The tagline ’The End Begins’ will attract the ’Harry Potter Fans’ audience‚ because the people who have been watching every Harry Potter film‚ will want to see how it ends‚ so by advertising that it’s the final Harry Potter‚ the fans of Harry Potter will come see‚ also‚ they will want to see what they mean by ’the end’ will it mean someone is going to die? Also‚ another tagline is used ’Part 1 of the epic finale’ will attract the fans who
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Early marketing strategies: Videocon offered brand at affordable cost‚ which gave strength to their marketing activities. They mapped their marketing platform and established each segment with prompt marketing communication to the customers. Their multi-brand strategy helped them present at higher-end‚ mid-end and to the lower end segments to tap huge urban and rural area. Entertainment and sports have been their major sectors for advertising and promotional strategies. With sponsorship in Cricket
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4.The Marketing Strategy of Carlsberg Group Carlsberg is the fourth largest brewery group in the world‚ which has a brand portfolio that includes brands such as Carlsberg‚ Tuborg‚ Baltika and Kronenbourg 1664‚ which are well known international premium brands‚ but also includes strong local brands‚ such as‚ Ringnes‚ in Norway‚ Lav in Serbia and Wusu in Western China. (www.carlsberggroup.com) This section is about Carlsberg Group’s marketing strategy‚ with a focus on Carlsberg‚ its main brand‚ and
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creating an image of where your brand sits in the market compared to your competitors. It builds differentiation in the mind‚ rather than through what you do or make. Brand positioning is most effectively expressed visually‚ through a tagline or positioning statement. Taglines such as American Express’ Don’t leave home without it‚ M&M’s Melts in your mouth‚ not in your hands‚ Bunnings’ Lowest prices are just the beginning‚ Apple’s Think different and BMW’s The Ultimate driving machine are all about establishing
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The name of my brand is Jump-In. My brand is about being immersed and engaged in the things I do‚ and working for the better of everybody. It can be expressed in a simple and original brand tag-line “All In‚ and In For All.” This brand represents me as I am a person that likes to “jump in” and be “all in‚” and engaged with the things I do. For example‚ I have been playing softball for almost five years‚ and in 6th grade I was asked if I was interested in pitching. Always open to trying something
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Presentation on globus - Presentation Transcript 1. A MARKET SURVEY ON THE BRAND 2. CONTENTS An overview on Globus About its Brand ambassadors Tagline and Logo 7 P’s of Marketing Product Life Cycle Segmentation‚ Targeting and Positioning Print Ads ( Promotion ) Visit to Globus stores 3. ABOUT GLOBUS..(Overview) Launched in January 1998‚ Globus is a part of the Rajan Raheja group. The company opened its first store in 1999 at Indore followed by the launch of its second store
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MBA Semester III Marketing Management (Assignment) Marketing Management Note: Attempt questions from all sections as directed. Section – A: Attempt all FIVE questions. Each question carries 06 marks. [30 Marks] Q1. What is consumer behavior? Why is it important to study consumer behavior? Q2. Discuss the concept of marketing. How is marketing orientation relevant to business? Q3. Discuss the difference between microenvironment and macro environment? Q4. Explain the influence of
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