Bengawan Solo A. Category Definition A retail confectionary chain selling premium-quality cakes and desserts to serve special occasions‚ especially Full Month Celebrations‚ Birthdays‚ Chinese New Year‚ and the Mid-Autumn Festival. It also specializes in retailing handmade traditional Indonesian desserts. B. Main Competitors 1. PrimaDéli – Confectionary chain with large retail network. Retails mid-priced freshly prepared goods to consumers as snacks‚ and also sells cakes and seasonal baked
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stages of Jane Austen’s life and experiences. However‚ the film mostly highlights the romance Austen in which presumably inspired her now highly recognised writing‚ especially Pride and Prejudice and Sense and Sensibility (supported by the movie’s tagline: “Between sense and sensibility and pride and prejudice was a life worth writing about”). In Becoming Jane‚ it is the late 1700s and Jane is an outgoing‚ young yet frustrated aspiring writer in her twenties. Many believed that the romance between
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UoB No 12001015 2 Table of Contents 1 2 Executive Summary............................................................................................................3 Situation Analysis...............................................................................................................4 2.1 Internal Environment...................................................................................................4 General..................................................................
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categories and entered into dairy products and snacks food market. * Introduced low priced varieties like Tiger Glucose and Tiger cashew. * Launched health conscious and premium segment products. * Positioned the products with interesting taglines. * Addressed a wide range of price points. * Managed production costs by producing. 30%of the products at companies plants and rest 70% from outsourced plants. * Launched new variants of existing products * Targeted different sections
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At last I would like to thank my parents who encouraged me in every aspect of my life. INDEX S.No. | CONTENT | 1 | Introduction | 2 | History | 3 | About McDonalds | 4 | About logo and tagline | 5 | SWOT analysis | 6 | Mc Donalds marketing mix | 7 | Rebranding | 8 | About logo and tagline | 9 | SWOT analysis | 10 | Advantages and disadvantages | 11 | Conclusion | INTRODUCTION McDonald’s Corporation (NYSE: MCD) is the world’s largest chain of hamburger fast food restaurants‚ serving
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Nike Creative Brief Key Fact: Nike is brand name that is well respected and has a long-standing history. The brand name Nike is almost synonymous with the word “sport” or the term “athlete.” Problem Communications Must Overcome: Nike is the leader in Textile – Footwear and Apparel‚ despite this Nike is still seen by some as unethical because of their labor practices overseas. Communications Objective: Nike hopes to change this perception without having to change its business model. By continuing
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Apple’s earlier print ads. Secondly‚ we deliberately excluded any mention of the price‚ and just focused on the much more useful term affordable. The new iPhone has been named ’fab’. It’s a simple‚ easy to remember word without much baggage. The tagline "More affordable than ever" seeks to establish a continuity with Apple’s efforts of luring customers in emerging markets like India with discounts‚ EMI schemes etc. In terms of marketing strategy‚ we feel Apple would not need a spokesperson/brand
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campaign that claimed customers preferred the Whopper to McDonald’s and Wendy’s. Both chains countered by suing for false and misleading advertising. In 1997‚ the Home of the Whopper again took on the Golden Arches -- this time its fries with the tagline "the taste that beats McDonald’s." McDonald’s struck back with its own advertising campaign. The heated rivalry cooled as Burger King suffered a revolving door of CEOs and owners‚ which helped McDonald’s gain more ground. In 2011‚ for the first
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An individual could not travel far without meeting a stranger who could easily identify the duck icon and mimicking its tagline‚ “Aflac!” The market tagline was created in 2000 by the Kaplan Thaler Advertising Agency Group and recognized by nearly 90% of Americans; the pekin duck is an international icon and has done wonders for the organization (Best Review‚ 2003). For Example‚ after airing
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you ever had times where you want to go one way and God want’s you to go in the opposite direction? Have you been brought down so low because of your way you called out to God? Have you grudgingly gave in to God? The third Wrestlemania had a tagline. That tagline was for Hulk Hogan vs. Andre the Giant. The immovable object vs unstoppable force. Something had to give right? The immovable object was body slammed and ultimately lost to the unstoppable force. I recognize that the illustration is faulty
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