Burger King: Promoting a Food Fight ALL ABOUT THE CASE CHALLENGING CONVENTIONAL WISDOM Events: 2003 and 2004 2003 – Outcome of BK’s performance and its competitors - it turned out that: - MC Do (No. 1)‚ reported 9% sales jump to a total of $22.1 billion - BK (No. 2)‚ sales slipped about 5% to $7.9 billion - Wendy (No. 3)‚ had spiked 11% to $7.4 billion‚ putting it in a position to overtake BK 2004 – Burger King CEO Grad Blum’s move
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development of Jif includes an all-natural style‚ nut butters for those consumers who have a peanut allergy and the Jif–To-Go individual serving packages. These items have allowed for Jif to have greater marketing penetration. Jif’s “Choosy Moms" tagline became a household phrase after its debut in 1968. The brand has kept the main focus of
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1. Describe your short-term (3-5 year) and long-term (8-10 year) goals and how you plan to accomplish them. How does participation in the Weber Honors College relate to these goals? Finally‚ what does it mean to be successful in life and how is your definition of success similar or different from your parents? 1. My goal for the next three to five years is to graduate from San Diego State within four to five years with no less than a 3.5 GPA. I want to graduate within four to five years because
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Presidents of the Philippines PRESIDENT YEAR LEGACY FAMOUS TAGLINE Emilio Famy Aguinaldo January 23‚ 1899[ March 23‚ 1901[L 2] “this country will be great again” Manuel Luis Molina Quezon November 15‚ 1935 August 1‚ 1944[L 5] "Pro Patria et Jure: For Country and Law" Jose Paciano Garcia Laurel October 14‚ 1943 August 17‚ 1945[L 6] Sergio Suico Osmeña August 1‚ 1944 May 28‚ 1946 “immediate independence” Manuel Acuña Roxas May 28‚ 1946 - April 15‚ 1948 "Our noble aspirations for nationhood
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* Product: KURKURE * Company: PepsiCo’s food division Frito-Lay * Ad Agency: JWT INTRODUCTION Kurkure was born in India‚ grew up with India DNA‚ flaunted Indian attitude‚ and has been entertaining everyone with an endearing Indian spirit….this Block busterish brand‚ now‚ rapidly is spreading its vibrant influence to as far as West Asia. Kurkure was launched by PepsiCo’s food division Frito-Lay in 1999. Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is
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Question 1: What strategy is implied? [I.e. what was CP+B’s overall plan to make the product a success? What did they establish as the brand essence? What do you think they should do for year two?] CP + B faced many challenges in developing a branding strategy for the MINI in the United States. First‚ although the brand had a rich history in Great Britain and Europe‚ only 2% of Americans were familiar with the new MINI when it was first launched. As such‚ it did not make sense for CP +
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1.0 Company Background ES Fusion Enterprise (ES Fusion) is one of the companies that monitor by Small and Medium Enterprise (SME). The name of their product is a Shah Flavor Char Kuey Teow. This company located at Plot 8‚ Jalan Ep5‚ Melaka Halal Hub Serkam‚ 77300 Serkam Jasin‚ Melaka. The owner of this company is Mr. Mohamed Shaharini Bin Abdul Ghani. In Shah Flavor Char Kuey Teow production‚ Mr. Shaharini use the good quality of oyster sauce and fish sauce. Beside that‚ ES Fusion also gets the
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Successful Campaign” Who was there? ● Bill Smith‚ company president ● James Jones‚ keynote speaker and successful entrepreneur ● Lisa Brian‚ advertising guru ● 1‚000+ employees from the Marketing division What was the event about? ● Event Tagline: “From Good to Great: Turning a Mediocre Campaign into a Home Run for Your Client” ● Memorable information: ○ Meet the unspoken needs by going the extra mile to discover what your client really wants but is afraid to ask for ○ When you think you’re
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commercial centre. Its seafront is still extremely relevant to Cochin and to India: it houses a Naval Base and one of India’s busiest ports. It’s twin city‚ Ernakulam‚ is an important railhead and industrial centre. Kerala – God’s own Country tagline has been used because of its location‚ landscaping and its surroundings. It is the amalgamation of lush and tropical Malabar Coast on the west along with verdant backwaters in the centre ranging from Cochin to Kollam and Nilgiri mountain range
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- Who is Tony Fernandes? Malaysian entrepreneur and the founder of Tune Air Sdn.Bhd. Introduced the first budget no frills airline‚ AirAsia‚ to Malaysians with the tagline “Now everyone can fly” Why we chose him? Flying to over 65 destinations in more than 20 different countries. Their revenues have tripled since 2007 taking in 3‚948 million Malaysian Ringgit in 2010. Built a work force and corporate structure that would reflect his own personality Leadership
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