composed of ordinary characters on a phone or computer that represent the writer’s mood or facial expressions. 4. Signature- a block of text automatically appended at the bottom of e-mails. The text may include the sender’s name‚ title‚ etc. 5. Tagline- a slogan or memorable phrase attached to the end of an email that conveys a message from the sender 6. Threads- a series of newsgroup messages dealing with the same subject. 7. Social Networking- the use of a wav space to connect with people
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------------------------------------------------- DKNY DONNA KARAN NEW YORK < Diya Diamonds.. | | Dockers.. > | 2 DKNY Donna Karan New York | Parent Company | Louis Vuitton Moet Hennessy (LVMH) | Category | Apparel and accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Be Delicious | USP | Practical‚ comfortable‚ refined clothing | STP | Segment | Women and men who look for simple‚ casual clothing with affordable price | Target Group | Middle aged Women‚ men and kids from upper class | Positioning
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Ching Mun and Mr Tan Say Yap produce their own 3-in-1 instant white coffee. Old Town White Coffee currently in November 2010 has 177 outlets which had rapidly increasing Malaysia include in Singapore and planning to have more. Old Town White Coffee tagline is “Take Your Time‚ Savor Every Moment”‚ this idea come from Ipoh‚ the origin‚ people living in a small town‚ which has a slower life beat. Citizen savor every moment just like the way they drink White Coffee‚ every cup is taken one sip at a time
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Amul Parent Company Amul (Anand Milk Union Limited) Category Food Products Sector Food and Beverages Tagline/ Slogan The taste of India; Utterly butterly delicious USP India’s most trusted and popular dairy products’ brand STP Segment People who need milk and milk products for day to day use Target Group Lower‚ Middle and upper middle class families Positioning An Indian brand producing superior quality products Product Portfolio Brands 1.Amul Butter 2.Amul Cheese 3.Amul Chocolates 4.Amul Ice Cream
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Asa Rodger Graphic Design 0805966 STAGE 3 How do images have an influence on our thoughts and actions? In your essay‚ consider the persuasive effect of images and image manipulation on individuals and audiences. Take into account historical and contemporary perspectives. Consider the effectiveness of various image making media. Select case studies to illustrate your discussion and conclusions. Try to find relevant points of comparison and contrast in your selected examples. Contents
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is the market leader and the consumer believes that it is providing the products at lowest prices. It is the strength of Big Bazaar. So Reliance Fresh‚ rather than concentering on the Price factor is concentrating on‚ Customer service – The new tagline adopted by Reliance Fresh‚ “Aapki Khushi‚ hamari Khushi” shows that Reliance Fresh is concentrating on providing best customer service. It is clear that the focus is not on providing the best prices. 6. Enabling growth through world-class quality
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Parent Company VF Corporation Category Apparel and accessories Sector Lifestyle and Retail Tagline/ Slogan A Lee is you; A Lee Dont Lie; Own the moment USP A company which has rich heritage‚ Innovative designs and socially responsible organization. STP Segment Men and Women who want to wear stylish and innovative jeans at an affordable price. Target Group Young urban men and women from the upper middle class Positioning A stylish
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toppings. From the advertisement‚ we can see variety choose like Steak and Cheese‚ Chicken Teriyaki‚ Italian BMT‚ Meatball‚ Turkey Breast and Ham‚ Tuna Honey Oat‚ Roast Beef and Veggle delight. It’s advertising slogan or most precisely put‚ it’s tagline is‚ ‘Eat Fresh’ highlighting the actual positioning the business has maintained. Having served customers at an international level‚ Subway‚ aims at value being served rather than having a transactional relationship. Moreover‚ their sandwiches are
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MAZDA: POSITIONING A PRODUCT LINE I TEGRATED MARKETI G COMMU ICATIO (MKTG 6140) Case Summary • Lack focus in marketing and advertising plan. • Weak positioning‚ focus on value for money only. • Introduced new marketing strategy. • New slogan – “Get In. Be Moved” for Protégé (1999). • New approach used to cater new target market. • Introduced new slogan – “Zoom-Zoom” (make fun to drive for adults). • New model - MAZDASPEED Protegé‚ Protegé5 and MAZDA6. 2 I TEGRATED MARKETI G COMMU ICATIO
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pricing DARK FANTACY • A sub brand of ITC Sunfeast • Launched in 2005 as a premium biscuit brand • Which was a new trend in Indian market • Acquired the status of a standalone brand • introduced with a tagline " Pure Indulgence “ • later launched with the tagline to " Escape into One “ PRODUCT • • • • • • Available in 5 variants Dark Fantasy chocolate Dark Fantasy vanilla Choco fills launched in 2011 Choco fills coffee Choco Meltz in 2013 Market segmentation
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