stretches of emerald backwaters and a long shoreline of serene beaches make it a traveler’s paradise. God’s own country! Paradire Kerala is called ’god’s own country’ not because of some feature or nature as such. It is called so because it is the tagline devised by the Department of Tourism‚ Government of Kerala to promote the tourism in the state and it is working well. It is from tourism point of view but then every state in India and for that matter in world have their problem when it comes to
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(company). They also emphasize the changing customers’ needs innovating to “wow” their customer winning their hearts through excellent consumer networking. Concern about the healthy and safety products and services for their customer needs. Unilever tagline is “meeting the everyday needs of the people everywhere”. Jane bdo Vision Statement We shall be at the forefront of the leasing and financing industry in the Philippines and in the Asia Pacific Region. We shaxtensivll have the Most
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INTRODUCTION: OVERVIEW OF A BRAND The word ‘Brand’ has become a part of peoples’ basic vocabulary. The words’ meaning changes when it is used in different contexts. Sometimes it is a noun‚ as in “That is my brand of choice‚” and sometimes it is a verb‚ as in “Let’s brand this campaign.” It has become synonymous with the name of the company‚ the consumer’s experience of the company‚ the consumers experience of the company’s products and the consumer’s expectations. Brands are embedded in peoples’
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the Philippines” Department of Tourism just released recently its new tourism campaign slogan‚ “It’s more fun in the Philippines”. It gained both positive and negative remarks. It was even said that it was just a copycat of the promotional tagline of Switzerland 60 years ago. But it seems this doesn’t affect much the increasing popularity of the slogan especially in the social media sites. I just thought why some Filipinos choose to criticize and find faults in this tourism slogan rather than
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Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
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bottle only managed to confuse the public. Whatever the reason‚ sales languished and Coors’ bottled water experiment ended quickly. Coors Rocky Mountain Spring Water The World’s Most Refreshing - Water? That might have been the company’s newest tagline to promote its spring water‚ which it uses to brew its famous beer‚ if the idea caught on. But‚ even the company’s loyal following weren’t chugging for the idea of cool and refreshing water. I think its safe to say people aren’t into a pitcher of
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Hand over flyers right at the airport to newcomers 7- Set up booths at career fairs 8- Create awareness before landing through CIIP 9- Create awareness amongst potential employers ACTION: Recommended Steps: 1- Add a tagline under the ELT brand: (1- ‘Bridging the employer-employee gap’
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largest selling ITC Fmcgbrand holds 6% of branded noodle market. Greatest achievement in one month Yippeepenetrated 50% of noodle market. Sunfeast Yippee Noodles | Parent Company | ITC | Category | Food Products | Sector | Food Products | Tagline/ Slogan | The better noodles; Spread the smile | USP | Instant noodles with different tastes | STP | Segment | People looking for a healthy snack when hungry | Target Group | Young people and children from upper and middle class | Positioning
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Advani and Atal Bihari Vajpayee its prime ministerial candidates in the past (remember the Ab ki baari Atal Bihari slogan in 1996?). The Congress party’s projection of Indira Gandhi as the country’s tallest leader with its ’Indira lao desh bachao’ tagline in the 1970s is another such example. But the personal rhetoric had been tied‚ and sometimes made subservient‚ to the political parties to which these leaders belonged. With his landslide win in the 2014 Lok Sabha elections‚ Narendra Modi has rewritten
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mainly young people. It’s positioned as a fast food chain that serves fresh food to it’s target customer mainly comprises of young individuals focused towards healthy diet. Majority of their target customer lies on this age group between 16-39. The tagline “Eat Fresh” highlighting the actual positioning the business has maintained. There are different segment of young people. First are the people who wants a healthy diet and a cheap meal. The customer in this segment includes young professional
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