"Tagline" Essays and Research Papers

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    Famous Company Slogans Collection of Over 400 Famous Creative Slogans & Advertising Taglines © 2009 Kristof Creative‚ Inc. kristofcreative.com Collection of Famous Company Slogans Advertising Taglines and Company Mottos Over 400 Famous Creative Slogans & Advertising Taglines An indispensable list of over 400 famous company slogans and advertising taglines from famous products and brand names. This is and excellent advertising‚ branding‚ and marketing resource for the school classroom or

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    MARKETING STRATEGY‚ BRAND‚ AND BRAND POSITIONING ANALYSIS RINSO : A CASE STUDY PAPER MARKETING MANAGEMENT AS A MID TEST ASSIGNMENT MEINAWATI‚ YE 51B‚ 29114877 | STATEMENT OF ORIGINALITY I hereby certify that I am the sole author of this paper and that no part of this paper has been published or submitted for publication. I certify that‚ to the best of my knowledge‚ my paper does not infringe upon anyone’s copyright nor violate any proprietary rights and that any ideas‚ techniques

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    brand in the United States with nearly 37% of the market share. As the brand grew global‚ it adopted different strategies to retain its numero-uno status across various nations. Nike has made a huge impact on people’s minds with the launch of the tagline “Just Do It” during the 1988 launch. From sports shoes aimed at only sports stars to casual shoes and other range of sports accessories aimed at the retail customers ‚ Nike has come a long way. The themes followed in the promotional campaigns have

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    UNETHICAL ISSUES STIRRED UP BY ALCOHOL COMPANIES The most severe and significant unethical act by Carlsberg is its marketing strategy. Over here‚ we will analyse and interpret a string of unethical marketing activities by Carlsberg. By definition‚ alcohol advertising is one-sided and presents alcohol consumption as a safe and problem-free practice‚ de-emphasizing the potential health risks and negative consequences. • Targeting the young drinkers In 2006‚ Carlsberg spent about US$2

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    population. This segment sought social bonding as a need and responded to aspirational messages‚ celebrating the benefits of their increasing social and economic freedoms. “Life ho to aisi‚” (life as it should be) was the successful and relevant tagline found in Coca-Cola’s advertising to this audience. India B: “Thanda Matlab Coca-Cola” Coca-Cola India believed that the first brand to offer communication targeted to the smaller towns would own the rural market and went after that objective with

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    values‚ genre and the target audience. I’ve also included a similar film to give a clearer picture to the investors what my film is like. The logline is especially important to draw the investors’ attention‚ as it effectively works as an advertising tagline to increase the viewership of my film. To create star power‚ I’ve included the names of a few well-known actors and actresses including Josh Duhamel and Emma Watson‚ so that the investors will be likely to buy into the film. I’ve also included a small

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    an anti-bacterial agent that could check germs after brushing. The brand has communicated itself in several ways- from ‘Long Lasting Protection for Hours after Brushing‚ to ‘Germ Fighting’‚ to ‘Dental insurance’ and to the latest ‘Dishum Dishum’ tagline. Pepsodent has adopted a 360 degree approach to promote the brand. Thus‚ in the 2004‚ HUL launched an aggressive promotional campaign by launching an educative campaign that focused on oral hygiene and night brushing. The aim was to reach 36 million

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    Gender Toys Essay

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    With christmas right around the corner‚ all the children are eager to purchase toys that create everlasting memories of their childhood‚ reflecting simplicity and innocence .However‚ the modern world has manipulated the public and children respectively over the past years through supplying sexist products called gender stereotyped toys.Gender stereotyped toys are tools of intellect that inflict discriminating gender schemas into children which subsequently alters their perception of gender and limits

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    Target Case Study

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    Company case: Target 1) Target’s economic factors shifted its image into detriment that has been doing very well for years. For a big company like target it’s difficult to switch gears according to the trend where its executives failed in recognizing the problems. Consumers: The case indicates that Target did not carefully study consumer markets and adapt its markets accordingly. Competitors: Walmart who has always been a good competitor for Target was selling their stuff at cheaper prices

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    Swot Analysis of Axe

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    SWOT Analysis 1. Strengths: * Axe’s tagline “Axe Effect” is well known among a huge customer base across different age groups. Therefore AXE enjoys a huge brand equity because the consumers perception of the brand happens to be good. The phrase “Axe Effect” is quite popular among men across different age groups and thus consumers already know the intangible value associated with the product. * Axe enjoys a huge distribution network of Hindustan Unilever. The distribution network of Hindustan

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