extended to include other attractions like shopping‚ events‚ theme park and nature-based. The main markets for Malaysia tourism are the neighbouring ASEAN countries especially Singapore‚ Thailand‚ Brunei and Indonesia “Malaysia Truly Asia” is the tagline which is internationally recognized as a uniquely Malaysian brand to promote tourism in Malaysia. The branding first established 1999 had also played a major role as the marketing strategy to highlight the Malaysia unique characteristics. The uniqueness
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Marketing mix of KFC: Kentucky Fried Chicken Corporation‚ popularly known as the KFC Corporation is the world’s most leading and popular chicken restaurant chain. The firm is based in Louisville in Kentucky. The firm is part of the Yum! Brands‚ the largest system restaurant company in the world with presence in more 36‚000 locations around the world. Product of KFC: The main product of KFC is the fried chicken in its various varieties like flavors & snacks‚ plated meals‚ sandwiches and sides
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This feedback was used to improve the quality of future matches. Chemistry has even tried an advertising campaign against eHarmony‚ with the tagline‚ “Who knows why eHarmony has rejected over a million people looking for love? But at Chemistry.com‚ you can come as you are.” This campaign got no reaction out of eHarmony. In the future‚ Chemistry is likely to increase advertising and continue to
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PAPER MARKETING MANAGEMENT Content ............................................................................................................................... Executive Summary ........................................................................................................... Company Background & Objective ................................................................................... Marketing Strategy ................................................................
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DRAFT ADVERTISING PLAN 1) INTRODUCTION: The main Vietnam target audience for the Nissan Leaf is women‚ aged 40-60‚ with high incomes exceeding 1500 dollars per month These customers not only love gentle and silent cars‚ they are also worried about car pollution and prefer environmentally friendly products. They are the main influencers in their families to decide the suitable cars for their families. According to business monitor international (2012)‚ recently‚ rapid growth of the Vietnam economy
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Around 13th century BC in Ancient Egypt‚ the scribes were learned men whose job was to note down and keep records of important happenings within the society‚ such as‚ keeping accounts of the Egyptian army‚ recording harvests‚ or writing letters for townspeople and other relevant tasks. This record-keeping was crucial to the efficient functioning and life of the community. Several millennia later‚ datafication is as vital. The advent of new technologies and widespread knowledge has facilitated the
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self-help book was a mistake. I did a small amount of research on Christine Gross-Loh and found out that she is typically an author of parenting books. Inside this books‚ she usually has named the chapters a snappy name and come up with numerous small taglines that she intends to sum up her intentions in the passages. In an article in the Family section of the New York Times website‚ Gross-Loh includes lines that seem a little too much like “clickbait” for my liking. These include a “Stop looking For Your
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like Bharti AXA‚ ICICI Prudential‚ Max NewYork‚ Iffco Tokyo‚ Aviva etc‚ ads have acquired a refined feel about them. Even if you look at Oriental life insurance’s more recent television commercials‚ the change in outlook is overtly clear. With a tagline like Prithvi‚ Agni‚ Jal‚ Aakash. Sabki suraksha hamare paas‚ they chose to concentrate on earthy and radiant visuals instead of opting for the time tested route of harbouring into your worst fears. Most ads of these firms have a subtle undertone
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BAJAJ AUTO LTD November 14‚ 2009 Project On Bajaj Auto Limited Submitted by Team TiTanS -Amit Sheth -Anand Dube -Darshna Chande - Mrinal Kaul -Subrato Das -Vinay Chaudhary Page 1 of 23 1 BAJAJ AUTO LTD November 14‚ 2009 Index 1.0 Introduction 2.0 PRODUCT PORTFOLIO. 2.1 Product life cycle of the various products. 2.2 A BCG Matrix of Various products. 3.0 Key Brands – Top Three in terms of volume and revenue 3.1 Bajaj Pulsar. 3.2 RE (3 Wheeler). 3.3 Discover. 4.0 Positioning of
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familiar name for the average Indian consumer. But Pioma’s brand Rasna is very well known. In fact‚ the name Rasna is almost a generic name for soft drink concentrates in Indian beverages market. Rasna’s extremely popular advertisements with the tagline “I love you Rasna” had become an integral part of the Indian advertising folklore. In March‚ 2002‚ Pioma announced a radical overhauling of its strategies for the Rasna Brand. This development was rather unexpected‚ as the brand had been lying dormant
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