BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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STRATEGY 2 SPECTRUM BRANDS 3 MANAGEMENT 3 STRATEGY 3 RELATED DIVERSIFICATION 3 UNRELATED DIVERSIFICATION 4 MARKETING 5 MANUFACTURING‚ RAW MATERIALS‚ DISTRIBUTION‚ AND SUPPLIERS 10 CONSOLIDATION EFFORTS 10 RAW MATERIALS 11 DISTRIBUTION AND SUPPLIERS 12 SPECTRUM BRANDS FINANCES 12 SALES 12 INCOME 13 PROFITABILITY RATIOS 13 LIQUIDITY RATIOS 14 LEVERAGE RATIOS 15 ACTIVITY RATIO 16 SHARE PRICE 17 RECOMMENDATIONS 18 REFERENCES 19 INTRODUCTION Spectrum Brands (SPC) is a global branded
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Tetley tea is a tea organization with a history traversing more than 175 years. Tetley tea is most known for its teabags‚ which incorporate the famous drawstring teabag‚ initially disclosed in 1997. The Tetley Tea Bag has now ended up one of Tetley’s biggest wellsprings of pay‚ and Tetley Tea has kept on planning new tea sacks. Beside the drawstring tea sack‚ where the tea pack has two strings for simple wringing‚ Tetley has likewise as of late planned the round tea sack for simpler and more reliable
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Factors behind the brand switching in telecom industry The issue of Customer’s switching to other service providers have been the cause of intensive research from many years now and have given rise to many theories.Due to the increased competition in the telecommunication industry it has become extremely important for the companies to pay attention towards retaining of the customers.This research study particularly investigated the causes of customer switching behavior.A prolific way to gain the
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loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications
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November 20‚ 2012 Group mates: Date of Submission: November 28‚ 2012 Experiment No. 1 ISOLATION OF CAFFEINE FROM TEA I. Introduction Caffeine is a very common substance and is found in coffee‚ tea‚ soft drinks‚ chocolate‚ and "stay-awake" pills such as Vivarin. It can be synthesized or isolated from natural sources. Caffeine constitutes approximately 4% of tea and coffee leaves‚ and is also found in cola nuts and cacao beans. Caffeine is a member of the class of compounds organic
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CHALLENGE ON KBANK’S SERVICE EXCELLENCE By Natnicha PRACHAKITTIKUL (ETU20150043) MSc in International Luxury and Brand Management ESC Rennes School of Business Abstract Many people have doubt about KASIKORNBANK (KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL
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INTRODUCTION Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August‚ 1950. As per our slogan‚ “DIL BOLA …. Pakola”‚ we believe that Pakola is the heart beat of the nation and with its amazing taste holds the potential to ride the taste buds of the consumers at home and abroad. Although the green drink “Pakola Ice Cream Soda” is aynonyms with the name Pakola‚ but that’s not all‚ Pakola gives sensation by bottling other fruity flavors namely Pakola Orange‚ Pakola
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original products. Secondly‚ nothing but the brand. A lot of people buy clothes only because it’s Louis Vuitton‚ Burberry or Ralph Lauren‚ boots because it’s Jimmy Choo’s or Louboutin or electronics from Apple and some of them are paying only for the trademark but the rest is conscious that if they pay more they will have not only original product with signature that everybody will recognize but also best quality product. It’s not accidental that some brands are more expensive then other‚ they have renown
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formats. 47% of global respondents agreed that humorous ads resonated the most. But when I started writing this post about using humor in marketing campaigns it struck me that it hasn’t been done that often or that well by brands. It is especially true for the B2B brands. So it stands reason that the few companies that have nailed it stand out far above the crowd. What can we learn from their successful blend of comedy and sales? Cisco Tim Washer is the creator of Cisco’s ‘The Perfect Gift
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