STP Segmentation: The segmentation of the Taj group of hotels is mainly upon lifestyle and income. It focuses on upper class‚ luxury‚ leisure travellers and business professional. TAJ LUXURY HOTELS: TAJ PALACE‚ TAJ MAHAL‚ TAJ BENGAL‚ TAJ WEST END Vivanta by TAJ Offer finest standard of hospitality & service Most of Taj’s oldest and most prestigious hotels have been retained under this brand. The Taj Luxury Hotels offer lavish accommodation‚ gourmet specialty restaurants and bars‚ fitness
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Taj Hotels Resorts and Palaces is a worldwide chain of hotels and resorts. A part of the Tata Group‚ one of India’s largest business conglomerates‚ Taj Hotels Resort and Palaces own and operate 76 hotels‚ 7 palaces‚ 6 private islands and 12 resorts and spas‚ spanning 52 destinations in 12 countries across 5 continents and employ over 13000 people [1] [2]. Besides India‚ Taj Hotels Resort and Palaces are located in the United States of America‚England‚ Africa‚ the UAE‚ Maldives‚ Malaysia‚ Bhutan‚ Sri
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Unless you’ve been living under a rock or something‚ you’d probably know the story behind the building of the great monument of love‚ Taj Mahal. Yes‚ there’s no way you can get this wrong! Shah Jahan built the Taj Mahal for his beloved wife Mumtaz Mahal. Shah Jahan was Jehangir’s son. When Jehangir’s health deteriorated‚ Shah Jahan took over the throne. Shah Jahan’s reign was a happy and prosperous one and it was an era of riches. During his
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The Indian branded tea market is highly vibrant and full of challenges. This article looks at some of the interesting aspects constituting the branded tea market in India in the packed‚ tea bag and flavored tea segments. Branded tea market of India: not everybody’s cup of tea India is a vast country of 1.2 billion populations spread out in 5000 plus towns and 6 lakh villages. It not only has a wide geographical spread but also has complex demographics‚ which lead to varied regional taste preferences
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A Project Report On: EFFECT OF PRICING STRATEGIES ON REVENUE GENERATION (With special reference to TAJ HOTEL CHANDIGARH) Interim report SUBMITTED BY: DIVYA SHARMA Roll no. Under the guidance of: SANDEEP MAKROO SALES MANAGER TAJ HOTEL CHANDIGARH ARMY INTITUTE OF MANAGEMENT AND TECHNOLO DECLARATION I‚ Ms. DIVYA SHARMA do hereby declare that the project report titled “EFFECT OF PRICING STRATEGIES ON REVENUE GENERATION” is a genuine research
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[pic] Appropriate Entry Modes for the Taj Hotel Resorts and Palaces in the Singapore and Indonesia Compiled By Tutor Rahul Mahajan MAH10496286 Introduction The project is based
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STAR SYSTEM “The employee at Taj is viewed as an asset and is the real profit center. He or she is the very reason for our survival. The creation of the Taj People Philosophy displays our commitment to and belief in our people. We want an organization with a very clear philosophy‚ where we can treasure people and build from within.” - Bernard Martyris‚ Senior Vice-President‚ HR‚ Indian Hotels Company Limited (IHCL). y INTRODUCTION op In March 2001‚ the Taj Group1 launched an employee
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The Indian Hotels Company Limited Analyst Meet Results for the Half Year ended September 30‚ 2012 November 6‚ 2012 1 Disclaimer These presentations contain forward-looking statements within the meaning of applicable securities laws. Similarly‚ statements that describe our business strategy‚ outlook‚ objectives‚ plans‚ intentions or goals also are forward-looking statements Forward-looking statements are not guarantees of future performance and involve risks and uncertainties and other
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Industry Report – Hotel Industry Group - 1 2010 This report presents scenario of MIS in Hotel Industry with main focus on India Hotels Company Limited (IHCL‚ Taj Group of Hotels) India Hotels Company Limited Oxford House 15/17 N.F. Road Apollo Bunder Mumbai 400 001 India Contact Person - Denzil Barretto denzil.barretto@tajhotels.com (91-22) 6665 1000 (91-22) 2284 6680 / 83 Industry Report – Hotel Industry Table of Contents Group Details ......................................................
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THE TAJ GROUP OF HOTELS The Company was incorporated in 1902 and it opened its first hotel‚ The Taj Mahal Palace & Tower‚ Mumbai‚ in 1903. The Company then undertook major expansion of The Taj Mahal Palace & Tower‚ Mumbai by constructing an adjacent tower block and increasing the number of rooms from 225 to 565 rooms. With the completion of its initial public offering in the early 1970s‚ the Company began a long term program of geographic expansion and development of new tourist destinations
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