elsevier.com/locate/bushor How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension Mergen Reddy a‚ Nic Terblanche b‚ Leyland Pitt c‚*‚ Michael Parent c a Capgemini Consulting‚ P.O. Box 785827‚ Sandton‚ 2146‚ South Africa Stellenbosch University‚ Private Bag X1‚ Matieland‚ 7602‚ South Africa c Segal Graduate School of Business‚ Simon Fraser University‚ 500 Granville Street‚ Vancouver‚ BC V6C 1W6‚ Canada b KEYWORDS Luxury brands; Brand extensions; Degree of adjacency; Premium
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4 Reasons Why Computer Skills are a Necessity for Your Career and Overall Success in the Information Age by Ari Neumann‚ National Parliamentarian‚ Secondary Division As the business world grows and evolves with each new wave of technology‚ basic computer skills are becoming more and more important for individual success. We have all heard that computer skills are necessary‚ but often this begs the simple question-why? Following are four unique answers to that question. They describe exactly
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REASONS AND ITS EFFECT WHY ELEM. STUDENTS PREFER JUNKFOOD RATHER THAN HEALTHY/NUTRITION FOOD BY: VINCENT ESPINOSA BRYAN DOMAEL PRESENTATION MAKER: VINCENT ESPINOSA CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUC TION IT’S THE 21ST CENTURY AND "JUNK FOOD" HAS GONE GLOBAL. FOR BETTER OR FOR WORSE‚ JUNK FOOD IS NOW AVAILABLE ALL OVER THE WORLD. WE SEE IT MOST EVERYWHERE WE GO -- IN GROCERY AND CONVENIENCE STORES‚ FAST-FOOD RESTAURANTS‚ ON TELEVISION -- USUALLY LOOKING VERY APPEALING. JUNK FOOD
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Was the New Deal successful? Some would say yes‚ but I would say no. There are many reasons why the answer is no. The government did do things to help temporarily. But the Americans weren’t looking for something to temporarily satisfy their needs. They were looking for something to permanently satisfy their needs. If the New Deal was successful then there wouldn’t have been a need for a Second New Deal. First let’s see what the New Deal was supposed to do. On page 489 of The Americans History Textbook
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Country Where is the best place to raise a child‚ in the city or in the country? I would rather live and raise my family in the country‚ because of the clean environment‚ peaceful atmosphere‚ and smaller schools. My primary reason for choosing the country instead of the city is the clean environment. The air smells fresh and clean‚ because there are less cars creating pollution. In the city‚ there are busses‚ taxis‚ and cars on all the streets contributing harmful chemicals into the air. While
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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Personal Statement I distinctly remember the time I was first introduced to programming. My friend was running a C program on his computer which could‚ based on some yes/no questions guessed the number a person had thought of in his/her mind. This capability of machine mesmerized me. “Can Machines Think?” – This question which was proposed by Alan Turing‚ has significantly advanced the field. Imagine his joy if he’d be able to witness IBM’s Deep Blue beating world champion chess player Gary Kasparov
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the exterior of this gigantic operation. The future also looks bright for Wal-Mart‚ especially if it is able to strike a comfortable balance between increasing its profits and recognizing its social and ethical responsibilities. <br> <br>Why is Wal-Mart so Successful? Is it Good Strategy or Good Strategy Implementation? -- In 1962‚ when Sam Walton opened the first Wal-Mart store in Rogers‚ Arkansas‚ no one could have ever predicted the enormous success this small-town merchant would have. Sam Walton’s
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needs to be luring‚ meaningful and perhaps both metaphoric and literal‚ or one or the other. However‚ among the qualities that make a title exceptional is its ability to present a certain depth so that it can be perceive and applied to the text in different ways. After reading Long Walk to Forever‚ one may be quick to decide that the title does not represent the story well since it is a fairly short walk the characters embark on when they decide to be together. Upon further investigation‚ the title
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DISCUSSION: Poor Forever (Bloomberg Businessweek‚ July 9‚ 2012‚ p. 50) and The End of Upward Mobility (see Newsweek‚ 1/26/2009‚ p. 64). 1) Why do you think America’s middle class is slowly dwindling? Once upon a time the United States had the largest and most vibrant middle class in the history of the world. The rest of the globe looked at America in envy and wondered what they were doing right. But now everything seems to be going wrong for the middle class. Millions of their jobs
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