Background Information: The case is about the dilemma of a product manager of a pharmaceutical company‚ regarding the name of a new product that has failed to capture the market as expected. The case talks about brand extension of an existing brand which has a strong customer base in the field of neurology. It is named after the core brand so that it could enjoy a good brand recall. After completing the market research‚ the teaser campaign is started to attract the target segment i.e. gynecologists
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international Brands over local brands in FMCG Products Name: - Saad Hasan Registration No: - 4768 Course: - Methods of Business Research Submitted to: - Sir Qazi Salman Table of Contents Abstract:- The study is aimed to determine the consumer preference of international brands over local brands in FMCG Products. As Pakistan is a poor nation where per capita income is $1254. In this kind of scenario it looks very difficult for an Average Pakistani to buy an International Brand. Other
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Consumer perceptions of store brands versus national brands Abstract Purpose – The objective of this study is threefold. First‚ the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second‚ the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty towards these brands. Third‚ they want to find out whether store patronage
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useful to compare to brand within the same product category. This report seeks to provide an understanding of the effectiveness on campaign strategies. In doing so‚ a critique of the contrasting creative strategy and communication objectives will be attained. An insight on target market and market partitioning approach comes into the scope of this report. Product Category The product category chosen is food/drink product‚ especially on beer product. The following two brands are both from foreign
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1. What were the keys for success for Starbucks in building the brand? What were its brand values? What were their sources of equity? Lo que ha llevado al éxito a Starbucks desde mi punto de vista es: a. Orientación total al cliente: la máxima de que el cliente siempre tiene la razón es prioritaria en la compañía b. Consistencia: un cliente sabe que obtendrá la misma experiencia ya sea en DF o en New York c. El uso de la satisfacción del empleado como generador de satisfacción del cliente
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KEY SUCCESS FACTORS IN THE BANKING INDUSTRY. A key success factor is the thing that most affects the ability of a company to succeed in the market. A company must develop competence on its industry’s key success factors if it has to remain successful. Sound strategy incorporates efforts to be competent on all key industry success factors and to excel on at least one factor. The key success factors in the banking industry include: 1) Management – Management plays a key role in ensuring
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毕 业 论 文（设 计） 论文（设计）题目：Zero Translation of Brand Name of Electronic Product 电子产品商标的零翻译 姓 名 魏成琪 学 号 200803000064 学 院 外国语学院 专 业 科技英语 年 级 2008 指导教师 刘世铸 2012 年 5 月 18 日 Contents Abstract……………………………………………………………………………...Ⅰ 摘要…………………………………………………………………………………..Ⅱ Introduction…………………...……………………………………………………...1 Chapter 1 Literature Review..……………………………………………………….2 1.1 Study of Du Zhengming…..…………………………………………………2 1.2 Study of Qiu Maoru......………………………………………………………2
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American Express 1. What explains the American Express card’s success over the past fifty years? 2. What challenges face the American Express card in 2008? 3. Delineate and rank in order the various growth options open to the American Express card. 4. How is an imminent economic recession likely to affect the revenues and profits of the American Express card? Red Bull 1. What created Red Bull’s success? What is the core franchise and benefit? Has the product’s positioning
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CROWDSOURCING IN PRODUCT DESIGN FROM A MARKETING PERSPECTIVE ABSTRACT Crowdsourcing is the practice of outsourcing tasks including a form of compensation to a wide external group of people. It is a newly used term which refers to the process of obtaining services‚ ideas‚ or content by seeking contributions from a large group of people particularly from the online community rather than from traditional employees or suppliers. Multiple types of businesses nowadays are using crowdsourcing for a
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much sought after laboratorian. It takes knowledge and skills to make a diagnosis‚ but they are largely wasted if the results and rationale cannot be accurately and succinctly described for colleagues to understand. Veterinarians in leadership positions also have to be skilled communicators‚ able to communicate with the public‚ the media‚ politicians‚ and peers. The most effective communicators are also good listeners; unfortunately‚ many in leadership positions are good talkers but poor listeners
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