Chipotle Mexican Grill Chipotle Mexican Grill is an example of a relatively recent entrant in the national fast-food space that has provided exceptional quality to customers. Chipotle started as a one-shop burrito restaurant in Denver in 1993 that today is a publicly traded company with $1.3 billion in revenues from 1‚000 restaurants. The company offers fast-casual‚ fresh Mexican food restaurants in the United States‚ UK‚ and Canada. In 2010 it had revenues of $1.74 billion. Chipotle has differentiated
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Kababji Grill Summery: Kababji grill was a concept developed in Lebanon in the early 1990. It is a quick casual restaurant‚ service is raped but items are prepared and cooked to order. The company’s motion is to serve healthy food todays and future generations. Their vision is to rely fined and fulfill consumer appetite for new taste sensations with carefully developed recopies that appeal to all tastes and introduce the concept of eaten pledger once again to markets that are bored with the
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Chipotle Core competency Core competencies are the unique ability that a company acquired when the company initially setting up. It is the inborn competitive advantage that cannot be easily imitated by competitors. When Chipolite was born‚ its owner Steve Ells targeted it as the fresh and healthy fast food which means its products need to be fresh and fast delivery. In current dining market‚ there are three types of restaurants: full service‚ fast food and the restaurant in between. Chipotle belongs
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Russia Becomes a Magnet for U.S. Fast-Food Chains By Andrew Kramer This article explains the expansion of all the different fast-food restaurants in Russia and delves into Papa John’s. Also‚ it talks about their owner in Russia‚ Christopher Wynne who had previously worked in the U.S. In this article‚ the concept of cultural landscape is used in a way in which the fast food industry decides to modify the traditional landscape of Russia‚ with it not having fast food restaurants‚ to now having
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CASE 1-2 : McDonald’s expands globally while adjusting its local recipe Discussion Questions : 1-18. The key elements in McDonald’s global marketing strategy are based on the concept of this quick-service restaurant which is delivering three things to customers: inexpensive foo‚ quick-service and clean and familiar environment. Memorable advertising and intensive promotion efforts are two important tools that made McDonald’s one of the world’s most valuable brands. For instance “I’m loving it”
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about a 90% compound failure rate over the first 3 years of a restaurants lifespan. (Mullen & Woods‚ 61) You are not alone if you feel intimidated by the numbers. They can be quite blunt and negative which attributes to one simple fact - it takes planning‚ research and risk to venture into the restaurant world. There are five major factors which can lead to success or‚ in this case‚ failure of new restaurants: capital‚ type of establishment‚ location‚ labor and management. In order to
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1. Executive Summary 1.1 Business Innovation Korean Bibimbap‚ a new restaurant that is featured by healthy Korean food aims to provide white-collar workers with convenient service and business leisure under the help of e-commerce and efficient management. The main characteristics of Korean Bibimbap is as follows. ● Korean Bibimbap is set up as a restaurant selling healthy Korean meal sets at an acceptable price. Nowadays white-collar workers are faced with a dilemma on where to have dinner
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concept offers elements of the quick casual and casual dining restaurant concepts featuring a flexible service model that allows our guests to choose among convenient dining options such as quick casual counter service‚ casual dining table service or take-out.
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restaurants also offer take-out and food delivery services. There are many reasons why the restaurant businesses failed. Food catering establishments which may be described as restaurants were known since the 11th century in Kaifeng‚ China’s northern capital during the first half of the Song Dynasty (960–1279). With a population of over 1‚000‚000 people‚ a culture of hospitality and a paper currency‚ Kaifeng was ripe for the development of restaurants. Probably growing out of the tea houses and
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Take Five Sports Bar and Grill has established a successful presence in the food and beverage service industry. The flagship location in suburban Anytown (Medlock Bridge) will gross in excess of $2 million in sales in its first year of operation‚ ending July 1996. First year operations will produce a net profit of $445‚000. This will be generated from an investment of $625‚000 in initial capital. Since 10 months of operations have already been completed the confidence level for final first year numbers
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